Marketing & PR

Scottish Canals are the custodians of the nation’s canal network and surrounding estates. Our vision is to care for and invest in the canal network to generate lasting benefit for people and communities; celebrating their industrial heritage, ensuring they offer quality green and blue spaces for people and communities, and contribute to Scotland’s resilience in tackling climate change.

Our success is rooted in valuing the contributions of our entire team – we care, we create, and we collaborate to continue to deliver a full range of activities from boating, paddling, walking, and wheeling to living and playing and improving what the canals have to offer to our visitors and communities.  We also work collaboratively with our partners and stakeholders to contribute to a wealthier, fairer, greener, and more resilient Scotland.

As an employer we offer a truly unique opportunity to be part of our team, help us realise our vision and contribute to safeguarding our heritage and ensuring our canals flourish now and in the future. 

We currently have an exciting opportunity for a Corporate Communications Officer to join our Communications team in Glasgow, Scotland. You will help Scottish Canals achieve its vision through effective external and internal communications, crisis management, public affairs and reputation management. The role will have a focus on delivering effective communications linked to our Capital Works Programme 24/25 and 25/26.

The role is offered on a two-year fixed term basis and attracts a salary of £30,069 per year (Band C) pro-rata. Working 22.5 hours per week, Monday-Wednesday.

Scottish Canals offer a generous annual leave entitlement of 28 days, plus 10 public holidays pro-rata, along with enhanced sick pay, discounted shopping vouchers, health cash plan and a contributory pension scheme with up to 10% employer contribution.

Primary responsibilities of the role:

Work across the organisation to develop and implement complex stakeholder engagement campaigns across our Capital Works Programmes (2024-2025 and 2025-2026) to secure support for Scottish Canals among a diverse range of audiences.
Support in the communication of internal communications in relation to our Capital Works Programmes and other organisational priorities.
Support in the delivery of effective crisis management and media engagement to ensure a positive outcome for Scottish Canals.
Identify reputational risks as well as opportunities across the business and develop effective solutions that enhance/protect the organisation’s reputation.

Day to day tasks, including challenging aspects of the job:

Devising and implementing proactive corporate communications strategies.
Designing key messages for Capital Works projects/initiatives and mapping them for each audience.
Prioritising tasks and managing time to be able to respond effectively to unforeseen challenges.
Produce high quality briefings and copy that accurately reflects Scottish Canals’ position via targeted written material that is appropriate to a variety of audiences, from boaters to MSPs and Ministers.
Respond in a timely manner to crisis situations and ensure all internal and external communications is consistent, clear and professional.
Juggling competing demands from all levels within the business to deliver consistent, effective reputation management support.
Identifying stakeholder engagement, media and public affairs opportunities that will help Scottish Canals to meet its vision.
Creating & producing effective content (video/print/broadcast) material for use across digital channels, the media and internal platforms.

Qualifications and knowledge required:

Degree or equivalent communications experience (essential)
Proven track record at a senior level within private/public sector (preferred)
Knowledge of the Scottish political landscape and wider public affairs (preferred)
Excellent media contacts (preferred)
Understanding of the media landscape relevant print, broadcast and online platforms as well as social media.
Technically competent in content creation, editing & introducing new technology (preferred)

Skills and experience required:

Experience of working in a complex political area or within the public sector (preferred)
Experience of video filming/editing & wider content creation (preferred)
Proficiency with Microsoft Office (Word, PPT, Excel) (essential)

Personal qualities & abilities required:

Excellent written and verbal communicator (essential)
Good leadership skills (essential)
Excellent interpersonal skills (essential)
Ability to manage tasks, multi-task & meet deadlines (essential)
Competent in filming/videoing/editing/content creation (preferred)
Valid driving licence (essential)

Scottish Canals reserve the right to close this vacancy before the closing date if enough applications are received.

Permanent, full-time post (35 hours), based in Edinburgh
Starting salary £45,268 plus civil service pension, generous holiday entitlement, and other benefits

We are looking for an experienced and energetic Marketing Manager to join the Royal Botanic Garden Edinburgh to build our new brand identity, strengthen our profile and develop our many audiences to deliver reach, reputation and revenue.

Working closely with the Garden’s income-generating teams, you will build on our reputation to optimise business opportunities for the Botanics Trading Company and proactively drive revenue, as well as working closely with fundraising colleagues on marketing campaigns that support our charitable objectives.

This is an exciting time to join the team and we have recently launched a new brand identity, a modern look-and-feel for the future which will help to guide the organisation in the coming years. You will act as a brand guardian, protecting and enhancing our brand and supporting colleagues on implementation, messaging and compliance.

You will work collaboratively with the Head of Marketing and Communications and other colleagues across the organisation to devise strategic brand marketing campaigns that communicate our new vision to build a positive future for plants, people and the planet, and that help to meet annual corporate goals.

You will be part of a busy department, which is responsible for all aspects of marketing, communication, digital and publishing, and that supports the organisation’s marketing needs across learning and engagement, admissions, philanthropy, science and horticulture.

A track record in brand marketing and demonstrable commercial acumen are essential. Experience of working in a similar environmental or charitable organisation is desirable. A recruitment pack outlining the key responsibilities of the post, can be found on our website.

Although we see this as a full-time role, applications will also be considered from candidates looking to work on a part-time basis.

For full job description/person specification and to apply, please visit the RBGE website.

Closing date: Tuesday 22 October 2024 10am BST
Interview date: w/c 6 November 2024

If you have not heard from us within 2 weeks of the closing date, please assume that your application has not been shortlisted. No recruitment agencies please.

Full-time and Permanent
Salary £34,605 – £37,846 per annum
Plus generous benefits package
Hybrid / flexible working

About the role

We have a rare opportunity for a Senior Digital Engagement Producer to join our team at a very exciting time. We are looking for a passionate, revelatory storyteller to design and deliver engaging online content. Your stories will encourage everyone to discover and be inspired by the amazing ARTIST ROOMS collection and exhibition programme.

You must already have substantial experience in public-facing digital technologies, media and video production, digital storytelling, or related field. You will have excellent written and verbal communications skills with a sharp eye for detail and linguistic nuance. You will be an integral part of a team but also work autonomously.

Whilst this role’s focus is creating content for audience engagement it’s also about collaboration, project management and problem solving. You’ll be confident managing relationships with a range of key stakeholders including the ARTIST ROOMS team, the galleries, Tate colleagues and partner organisations.

About ARTIST ROOMS

ARTIST ROOMS is a touring collection of international modern and contemporary art jointly owned by National Galleries of Scotland and Tate. The collection is presented through a national programme reaching and engaging audiences across the UK. After more than a decade of touring, over 50 million people have visited some 200 ARTIST ROOMS exhibitions shown in museums and galleries across the UK, from Penzance to the Hebrides, and from Belfast to Llandudno.

We are now in an exciting phase which will see the collection continue to grow and diversify and shared through new collaborations and co-produced projects. New touring initiatives will enable the national collections to be shared in different ways, from single-venue exhibitions to multi-site touring packages. Our partnership programme engages with large and small organisations in very different contexts, recognising their different capacities and the needs of their audiences. We look for the impact that imaginative collaborations can have on individuals, communities and organisations, and how these enrich the work of National Galleries Scotland and Tate.  

About the ARTIST ROOMS team

The ARTIST ROOMS team initiate and deliver partnership projects, working with and alongside partner organisations to support all aspects of exhibition planning and delivery, and the development of creative learning and digital engagement programmes. Through the public programmes developed with and for local audiences, we aim to support wider enjoyment and deeper engagement with contemporary art and inspire the next generation, giving young people the chance to get involved in creative projects, discover more about art and artists, and learn new skills. You will play a key role in designing and delivering a programme of digital engagement that facilitates and enhances this engagement.

You can find further information about ARTIST ROOMS on the Tate and NGS websites: www.tate.org.uk and www.nationalgalleries.org

The difference you’ll make

ARTIST ROOMS is managed by a programme team based across Tate and National Galleries Scotland. Overall, you’ll report to the Senior Curator (ARTIST ROOMS), who is primarily based at Tate and heads the project team responsible for the national programme of exhibitions and managing the care of the shared collection. However, your manager will be the Digital Content Manager from National Galleries Scotland and you’ll primarily be based in Edinburgh.

Your main responsibilities will be to:

– Design and deliver the ARTIST ROOMS digital engagement programme which is responsive to the requirements of target audiences.

– Produce, commission and maintain online content and digital interpretation and multimedia production, ensuring accuracy and attention to detail.

– Identify and use a range of formats and relevant digital and online platforms to reach target audiences, including on NGS and Tate websites and social media channels.

– Ensure digital content is accessible, inclusive and meets best practice.

– Procure, appoint and manage creators, designers and external contractors on production of commissioned content.

– Oversee the sharing, publishing and scheduling of online content and digital interpretation, working with colleagues in the ARTIST ROOMS team, across NGS and Tate, and with partner organisations.

– Closely collaborate with colleagues at ARTIST ROOMS partner galleries and museums, finding opportunities for co-production, exchange and learning around digital engagement, providing support where needed.

– Collaborate with the team and across NGS and Tate teams to ensure that content is optimised and promoted to target audiences.

– Represent ARTIST ROOMS, NGS and Tate, at sector-wide events relating to digital engagement.

– Provide reports and evaluate digital engagement initiatives for a range of stakeholders.

– Manage budgets for ARTIST ROOMS digital content programme.

Who we are looking for

To succeed in this role, you’ll need the following range of knowledge, skills, and experience:

– Educated to degree level, or equivalent in digital media production, visual or moving image arts, or equivalent qualification.
– Fluent in new developments in digital storytelling, technologies, and delivery.
– Experience of reaching and engaging with audiences through digital storytelling and content.
– Strong interpersonal skills with a collaborative attitude and understanding of the issues involved in working in partnership.
– Technical expertise with media editing tools and software, such as Premier, Final Cut Pro, Adobe Creative Suite, and Microsoft Office Suite.
– Substantial experience in public-facing digital technologies, media and video production, digital storytelling, or related field.
– Strong creative and editorial skills; impeccable writing, editing, and proofreading skills.
– Good organisational and time management skills.
– Ability to plan and work on own initiative.
– Experience of asset management and CMS administration.
– Knowledge of search engine optimization and accessibility.
– An interest in and commitment to the work of NGS and Tate.

It would also be great if you have:

– Knowledge of the ARTIST ROOMS collection and programme.
– Familiarity of copyright and licensing procedures and negotiation requirements.
– Knowledge of best practices in design thinking, information architecture and user experience.
– Familiar with commitments relating to equality, diversity and inclusion.

For more information and to apply, please visit our careers page.

The closing date for completed applications is 09.00 a.m. on Tuesday, 17 September 2024.

Jupiter Artland is seeking to appoint a Marketing & Membership Assistant to join our vibrant team. This role offers an exciting opportunity to engage with visitors and art enthusiasts while promoting our unique outdoor art gallery and events.

The Marketing & Membership Assistant will form a core part of a small, but effective, communications team and will support the overall outreach strategy of Jupiter Artland and our portfolio of projects, by telling our story, supporting our activities, and celebrating our collection and exhibitions.

You will assist in developing and implementing digital marketing strategies, creating artwork and supporting communication plans that enhance our online presence and drive visitor engagement.

About the Role

The Role: Marketing & Membership Assistant
Duration: One year, fixed-term initially, (may become permanent)
Hours: Monday-Friday, 9am – 5.30pm
Salary: £25,000 – £27,000 depending on experience
Location: Jupiter Artland
Reporting to: Marketing & Communications Manager
Start Date: ASAP

Main Tasks and Activities:

General Marketing
• Assist in creating and updating digital content on multiple platforms, including website, social media, newsletters, and emails
• Assist with the coordination of on and offline marketing and promotional materials
• With direction from the Marketing & Communications Manager, collaborate with the team across the Jupiter Artland estate including; events, learning, exhibitions and retail to develop project-specific marketing solutions
• Help identify market trends and key opportunities for innovation and audience growth

Membership:
• Assist on membership recruitment, retention, and renewals and support the team to develop, implement, and measure the impact of membership to meet strategic objectives
• Support the development and maintenance of effective membership processes, sign-up, review, and enquiries, working with colleagues across the estate to champion high levels of service
• Ensure membership data, trends and statistics are captured and reported in a way that informs future strategic, operational, and financial planning

Communications / Relationship Building:
• Work with the Marketing & Communications Manager to devise and implement effective engagement campaigns across multiple channels
• Monitor and evaluate the effectiveness of all communication and marketing activity
• Attend Jupiter Artland events and activities to promote membership recruitment and to build strong relationships with existing members and key partners

Other supporting duties:
• Be the first point of contact for Jupiter Artland marketing enquiries and direct to relevant members of the team
• Feed into and support the development of systems and processes to support the continuous improvement of Jupiter Artland’s customer engagement provision
• Work closely with the curatorial and events teams, assisting with the planning and facilitation of Press & Industry events both onsite and at external venues where necessary – ensuring marketing efforts align with our artistic vision and goals.

Requirements:
• A qualification in a relevant subject
• An interest in contemporary art and cultural experiences
• Familiarity with digital marketing tools, including social media platforms, Google Analytics, and email marketing software
• Strong writing and communication skills with a creative flair
• Basic knowledge of SEO, PPC, and content marketing principles
• Ability to work collaboratively and independently on multiple tasks simultaneously
• Eagerness to learn about the intersection of art and marketing
• Due to our location, the successful candidate must be able to travel to Jupiter Artland

This job description is not exhaustive, and the post holder may be asked to take on additional responsibilities not included herein.

What we offer:
• An opportunity to work in a unique and inspiring artistic environment
• Professional mentorship and training in digital marketing, engagement and the arts
• Opportunities for career growth within the organisation
• A dynamic and inclusive team culture

How to Apply:

DEADLINE FOR APPLICATIONS – SUNDAY 23 SEPTEMBER 2024

Please submit a CV and cover letter, detailing your interest in and suitability for the role.
If you’d like to include a portfolio, please do so by adding a link within your cover letter.

If you have any questions about the role you’d like to discuss before applying, please reach out to us at: marketing@jupiterartland.org

Join us at Jupiter Artland and help us share the beauty of contemporary art with a wider audience!

About you
We are looking to appoint an ambitious sales person to take on an exciting business development opportunity within the Scottish Arts/Leisure/Tourism/Transport Sector. Within this target-driven role, we expect you to be self-motivated, energetic, and keen to find creative marketing solutions for both existing clients and new business.

About us
Established for over 36 years, Direct Distribution is Scotland’s leading organisation helping companies targeting audiences, visitors and stake holders through print marketing and bespoke marketing support. DD work within various sectors including the arts, tourism, gig & events, transport, and construction. Clients vary from the Edinburgh International Festival, DF Concerts and Historic Environment Scotland to First Bus, Amey construction and Glasgow Life. We also provide branding and set-up support to large scale events such as Mela and the World Pipe band championships. You will join our small team and work closely with our chief executive to develop and help grow our client base.

Contract: Fixed term 18-month, Full time; 37.5 hours per week

Dundee Science Centre is currently looking for a positive, resourceful, creative individual with exceptional marketing and digital communication knowledge to join our team to fulfil the pivotal role of Marketing & Audience Development Manager in a full-time capacity.

You will be responsible for the co-ordination and implementation of all marketing and communications activity across DSC. You will lead in the development of a comprehensive marketing and communications strategy in-line with the vision of the executive team.

You will be involved in all aspects of audience engagement, including creating and delivering innovative marketing activities and campaigns which generate excitement and interest in our range of services, as well as raising the profile of Dundee Science Centre across social media and PR channels for all programmes.

You will ensure that brand guidelines are implemented and followed across the organisation.

You will inspire, involve and coordinate input from staff across multiple teams and work with external consultants where necessary to provide the specialised input.

You will be an advocate for Inclusion & Diversity, supporting the development of DSC’s culture of inclusion for our team and visitors.

The successful candidate will have a confident nature with the ability to work independently and play a key role across the organisation.

You will work flexibly within the team; flexible working will be considered, with occasional weekend and evening work required.

For further information please view the detailed job description on our website.

To apply for the post, please submit your CV and a covering letter, clearly indicating your suitability for the role. Applications to be sent to:

recruitment@dundeesciencecentre.org.uk

Applications to be submitted by 5pm on Sunday 8th September 2024 with interviews taking place on Wednesday 11th September 2024; no alternative dates are available.

Ref: GLA12381

Marketing Communications Business Partner – Internal Communications

Glasgow Life is seeking an experienced internal communications specialist. As Marketing Communications Business Partner – Internal Communications, you will be joining our in-demand Marketing Communications team with responsibility for strategic internal communications and colleague engagement. This is a full-time, fixed-term contract for a period of two years.

About Glasgow Life

Glasgow Life is the charity which inspires people to lead richer, more active lives through culture and sport. Simply put, we believe that everyone deserves a great Glasgow life. We do this by delivering innovative cultural and sporting programmes and events which improve the mental, physical, and economic well-being of Glasgow. Glasgow Life also creates unforgettable experiences for tourists, strengthening the city’s visitor economy. We stage world-class events, conferences and festivals which enhance Glasgow’s international reputation.

About our Corporate Services

As Marketing Communications Business Partner – Internal Communications, you will be joining Corporate Services. This includes Marketing and Communications; Business Support; Infrastructure and Finance. HR; Retail; and Procurement and Development are also part of this. These teams undertake a wide range of roles to keep Glasgow Life operating smoothly as a first-rate charity. From creating compelling messages about our work, to providing insights which help shape strategies. Corporate Services oversees the operation of more than 100 venues across the city, supporting our frontline colleagues, accounting for millions of pounds, and bringing income into Glasgow Life through our shops.

The role
As Marketing Communications Business Partner – Internal Communications, you’ll be an integral part of the Marketing Communications team leading the delivery and ongoing review of our internal communications strategy. Reporting to the Communications Lead and working within the Communications team, you will develop strategic and tactical internal communications activity to enhance awareness of Glasgow Life’s business objectives and ensure colleagues across our charity feel informed, connected and engaged. Within the Marketing Communications team, you will work in an open, dynamic and collaborative environment alongside colleagues who take pride in their company and output.

The candidate
We are looking for a candidate who is:
• An exceptional communicator with demonstrable experience of developing and leading integrated, multi-platform internal communications strategies and campaigns, preferably within a large, multi-site organisation.
• An excellent writer with a passion for storytelling as well as knowledge of internal communications best practice and emerging trends, platforms and channels.
• Able to turn complex and technical information and language into compelling messaging and content that boosts colleague engagement and embeds a positive internal culture.
• Able to work autonomously and collaboratively: building trust with colleagues and stakeholders, providing credible and authoritative communications advice, and influencing senior leaders.
• Able to interpret data and insights to measure the effectiveness of communications and inform decision-making and content planning.
• A critical thinker: demonstrating excellent business judgement with the ability to weigh competing priorities and solve problems quickly and effectively.

  • Accurate when completing tasks with excellent attention to detail and first-class planning and workload management skills.
    • Able to deliver at a strategic level with demonstrable experience in budget management, performance reporting and team leadership.

You can read the full person specification for this role under the ‘Job Attachments’ section, via the link below.

This role is working 35 hours per week, Monday to Friday, and our office on Albion Street has great links to public transport and parking nearby. Some of our roles are currently piloting hybrid working, with teams working between the office and home. Your line manager will agree these days with you. This balance enables you to continue much-needed collaborative working. We believe in the transformational power of the services, programmes, events and experiences we provide for the people of and visitors to Glasgow. If you would like to be a part of what we do, we’d love to hear from you.

Important dates

The closing date for applications is Sunday 1 September and interviews are provisionally scheduled to take place w/c Monday 16 September.

Under the Local Government and Housing Act 1989, this post is politically restricted.

This post is temporary for a period up to 2 years – working date of 31/10/2026.

If offer is made to internal employee (Glasgow Life or Council Family), at the end of the temporary period, eligible employees will have a right to return to a role of their substantive grade within the council family as a minimum. Employees are required to inform their current manager prior to submitting an application.

Benefits at Glasgow Life
• 30 days holiday allowance plus 6.5 public holidays (for full-time roles). After 5 years completed service, the entitlement will increase to 35 days from the next annual leave year

  • Membership of the Local Government Pension Scheme
  • Discounted Glasgow Club membership and money off in our museum shops and online store
  • Option to buy extra annual leave
  • Cycle-to-work scheme
  • And much more!

Please note that Glasgow Life, as an Arms-Length External Organisation (ALEO) of Glasgow City Council, is currently completing a Job Evaluation exercise and introducing a new pay and grading structure which may impact on current salaries quoted in job adverts. For more information, visit https://www.glasgow.gov.uk/jobevaluation

Diversity matters at Glasgow Life

We’re determined to reflect the extraordinary diversity of Glasgow in our workforce. Glasgow Life is on a journey to develop a workplace that reflects the communities we serve and where everyone feels empowered to bring their full, authentic selves to work. We’re a Disability Confident and Carer Positive employer and invite candidates from all backgrounds to apply. You can read more about our commitment to equality and diversity on our website at https://www.glasgowlife.org.uk/the-small-print/an-inclusive-employer

To apply for this vacancy online please visit https://myjobscotland.gov.uk/councils/glasgow/glasgow-life/jobs/marketing-communications-business-partner-internal-communications-fixed-term-391734

Closing date is 11.59pm on Sunday 1st September 2024

Information is available in alternative formats, on request.

A crucial role in the delivery of the new Dundee Tourism Strategy, the Destination Marketing Officer will promote Dundee to growing FIT target markets as one of Europe’s best emerging city break destinations.

The role will promote the tourism offer to defined target markets, with consistent messaging to clearly position Dundee as the UK’s coolest little city.

With an emphasis on destination marketing, candidates must demonstrate a strong aptitude and appetite for this element of the role, with a solid understanding of Dundee’s tourism offer and its potential.

This role is funded by Dundee City Council’s UK Shared Prosperity Fund allocation, funded by UK Government. The role works to the Dundee Tourism Leadership Group (TLG), recruited and managed by one of the TLG partners, Design Dundee Ltd (DDL).

Role Profile:
The role will develop and implement integrated insight-driven marketing campaigns to build a strong brand profile for Dundee and support income generation by driving day and overnight visits to attractions, accommodation and hospitality across the city, working closely with Dundee City Council’s City Promotion team to ensure alignment with broader place and events marketing, under the One City Many Discoveries brand.

They will play a crucial role in developing the city offer to increase year-round demand, working collaboratively cross sector and with external partners to develop a range of innovative partnerships and packages designed to grow demand from target audience segments.

This dynamic, fast-paced role promotes Dundee as one of the most exciting, emerging destinations in Europe, through a performance-led approach, working together across the tourism cluster to share and benchmark against anonymised data, and manage new research to understand demographics, motivations and where the growth opportunities are.

Duties and Responsibilities:
Deliver the developing Dundee Tourism Strategy, to position Dundee as a compelling visitor destination aligned with city, region and national strategies

Contribute to and implement effective multi-channel marketing campaigns to develop audiences and drive visits to the city, through attractions, tourism offer and packages

Deliver a range of marketing collateral across print, online, partner promotions, e-marketing, social media and advertising, ensuring these align with the overarching One City Many Discoveries brand

Working with Dundee City Council City Promotion colleagues, create the campaign content calendar and develop social/digital content to engage audiences and drive visits and conversion as part of the integrated strategy

Monitor and report on performance of campaign activity for owned and paid channels to learn from past activity, iterate and constantly improve marketing outcomes

Support data capture, collation and new research designed to provide a thorough understanding of current and potential visitors

Build positive relationships with Dundee’s tourism cluster, to ensure visitor footfall is achieved and effectively delivered

Maximise income generation by collaborating with partners across Dundee on the development of destination driving activity to ensure the cluster’s long-term financial sustainability

Develop a range of strategic partnerships with leading industry brands including hospitality and accommodation providers, transport providers, online travel agents and review sites

Represent Dundee at stakeholder, networking and industry events, promoting the city as one of Europe’s most exciting emerging destinations

Facilitate familiarisation trips to Dundee for specialist media, national agencies and international tourism industry

Liaise closely with Dundee City Council’s City Promotion team to ensure all of the above activity works as part of an integrated suite under the One City Many Discoveries brand

Be available out-of-hours to undertake planned activity on an occasional basis

Any other duties determined to be reasonable for this position

Personal Specification:
Essential
Ambitious, highly driven digital marketer with at least two years’ hands-on marketing experience

Proven experience of developing and implementing successful multi-channel campaigns which deliver to set objectives, targets and KPIs

Outgoing personality with excellent communication, presentation and administrative skills.

Creative approach to problem solving

Ability to write standout, engaging copy

Experience of working with analytics tools to measure performance and inform future campaigns

Demonstrable experience of working with email service providers and CRM systems

Experience of brand partnerships with strong network of contacts in marketing and leisure and industries

Commercial acumen with an eye for maximising new business opportunities

Meticulous attention to detail, resilient under pressure

Self-motivated, proactive and willingness to ‘go the extra mile’

Previous work experience in an attraction, museum, gallery, tourism or destination management organisation

Relevant degree or post-graduate qualification or equivalent significant experience

Willingness to travel and to work at evening or weekend events when required

Desirable:
Understanding of the tourism ecosystem, trends and opportunities.

Understanding of the needs of travel, tourism and group operators.

Experience of creating engaging social content

Experience of working with film/TV production companies

Experience of seeking opportunities for external collaboration and content partnership projects

Experience of managing external designers, media buyers, creative agencies and related external suppliers

This project is funded by the UK Government through the UK Shared Prosperity Fund.

Dynamic Earth is Edinburgh’s world-class science centre and planetarium that tells the extraordinary story of planet Earth, from beginning to mend.

Located on the edge of Holyrood Park with spectacular views of Salisbury Crags Dynamic Earth is also one of Edinburgh’s largest unique venues for corporate & hospitality events.

Our staff are pivotal to what makes us a 5-star rated science centre and world-class events venue. We offer a truly unique and dynamic working environment; creating a passionate, caring and inclusive place to work, learn and play.

Dynamic Earth is driven by a positive belief that everyone has the potential to be the problem-solvers of the future. We encourage applications from all backgrounds, communities, and industries, and are committed to having a team that is made up of diverse skills, experiences, and abilities.

We actively seek to recruit enthusiastic, motivated, and highly customer focused staff that share our passion for our core charitable mission to empower people with understanding and empathy for the Earth. If you feel you have these personal attributes along with the right mix of skills and experience, you may be our next team member.

Role Purpose:

To support the Head of Marketing and Communications on the development and delivery of all Marketing content.

Role Description:

Role Summary – Working closely with the Marketing Team, you will play an active and hands-on role in managing and delivering all marketing and communications content for both internal and external use.

Key Results Areas:

Campaigns

• Support and deliver the annual marketing and communication plan to meet agreed targets
• Develop annual campaigns to increase visitor numbers and income for Dynamic Earth
• Assist with the development of market research and audience segmentation to enable data-led decision making
• Create and upkeep campaign briefs, objectives and project plans
• Report weekly and monthly on campaign performance, insight, and channel level activity.
• Working with our media buying agencies and our freelance network to book advertising space, assess and maximise ROI, and keep abreast of new opportunities.
• Support the Learning and Engagement team with marketing priorities for Schools and Community engagement
• Support the Head of Marketing and Communications to develop and maintain partnerships and collaborations with other businesses and individuals in alignment with our brand values and strategic priorities.
• Work closely with the Digital Media and Content Officer.

Brand

• Develop promotional content and assets, ensuring brand consistency
• Support the Head of Marketing and Communications with brand development
• Work with internal teams to plan our digital campaigns and delivery. Ensure that the digital content and messages (e.g. script, storyboarding) support our brand values.
• Analyse and interpret a range of customer data sources which will inform the content plan e.g. attracting new customers / conversion / making the sale / retention/ advocacy and align these with our brand
• Understand and champion the Dynamic Earth brand, ensure compliance and understanding internally and externally. Support the full marketing team to develop the brand story, our key messages and campaigns and how we position ourselves to visitors.
• Support in the creation of a suite of assets and templates for internal use for our teams.

Email Communication

• Draft and edit communications copy such as newsletter content. Plan and deliver a schedule of regular and campaign-specific email communications to Dynamic Earth’s audiences including monthly newsletters, event invitations, seasonal campaigns.
• Support the upkeep and development of a Dynamic Earth CRM database, ensuring GDPR compliance.
• Support development and delivery of a suite of communications strategies and platforms to engage a range of stakeholder audiences, from donors to community groups.

Supporting Fundraising

• Provide marketing and communications support to the fundraising function to enhance and improve income generation, and the funder and member journey.
• Collaborate with the Fundraising team to develop the membership journey, through email communication, social media campaigns and specific targeted marketing campaigns.
• Support the fundraising team to promote events and initiatives digitally

Experience and Skills

• Marketing degree or equivalent is desirable but not essential
• 2 years’ experience in a similar role
• Experience with managing marketing campaigns and brand management
• Excellent oral and written communication skills
• Excellent planning and organisational skills
• Ability to work with autonomy when needed
• Excellent time management skills, including the ability to effectively re(prioritize) a varied workload
• Experience of creating and delivering high-quality content from inception to point of delivery

If you are interested in applying for this role, please email a copy of your CV and cover letter to peopleandculture@dynamicearth.org.uk by 5pm on 16th August 2024.

We are looking for an experienced tourism consultant with a demonstrable track record of growing the visitor economy and building a destination from the ground up to a now renowned UK city break destination.

Role Profile:

Working to the Dundee Tourism Leadership Group (TLG), the Consultant will refine the developing Dundee Tourism Strategy that has been developed collaboratively with key stakeholders and in line with local, regional and national strategies which encourage people to visit and explore the local area.

Our overarching mission within the 5-year strategy, is to become Europe’s best emerging city break destination, in readiness for the opening of Eden Project Dundee.

This role will provide the essential external perspective required to help us grow the visitor economy and ensure our approach aligns with inter/national best practice, ahead of the strategy being put before the Inclusive Economic Growth and Strategic Leadership Group for formal approval in November 2024.

Duties and Responsibilities:

Refine the developing Tourism Strategy, providing essential external perspective and specialist destination development knowledge, to ensure we are set up for success in achieving visitor growth targets

Based on agreed strategy, develop associated 5-year action plan including 5-year growth forecast to identify the unique role the city can play in Scotland’s tourism eco-system

Provide expert guidance in developing the city tourism offer in line with consumer demand, insights and trends, identifying gaps in provision

Provide a framework to ensure long-term financial sustainability for the sector and any developing destination team

Provide expert guidance on the critical balance of volume and value as a developing destination while aligning with national and regional tourism strategies

Ensure developing strategy is underpinned by a sustainable approach to tourism development and aligns with Scotland’s Destination Net Zero Action Plan

Personal Specification – Essential
We are looking for demonstrable knowledge and experience of:

Track record of destination delivery from the ground up to a now renowned UK city break destination, with clear evidence of growing the visitor economy

Tourism market forecasting and business planning

Successful scalable integrated marketing campaigns that drive volume footfall

Consumer demand and trends in world-class European city break destinations, and innovative application of this insight

Scotland’s tourism eco-system and associated national strategies and frameworks including Scotland Outlook 2030

North East Scotland, its unique offer and potential

Sustainable approach to tourism development including Scotland’s Destination Net Zero Action Plan

Different models of best practice destination management governance in small but ambitious European cities

Investor and funding landscape to ensure future financial sustainability in a rapidly changing environment

Personal Specification – Desirable
While a perfect match isn’t essential, experience of working with developing destinations linked to the following is desirable:

City of 150-200k residents

A Unesco-attributed destination, ideally from the Creative City Network

Culture-led regeneration in a post-industrial city

Waterfront location

This project is funded by the UK Government through the UK Shared Prosperity Fund.

New Lanark World Heritage Site is a beautifully preserved 18th-century mill village nestled in the picturesque Clyde Valley in Scotland. Renowned for its historical significance and stunning natural beauty, New Lanark offers visitors a unique blend of cultural heritage and scenic landscapes. The site includes a range of attractions such as a hotel, visitor centre, leisure club, historic textile mills, cafés, and retail shops. As a UNESCO World Heritage Site, New Lanark is dedicated to preserving its rich history while providing engaging and educational experiences for all visitors. Joining our team means becoming part of a vibrant community focused on heritage conservation, education, and tourism.

Job Summary:
New Lanark World Heritage Site is seeking a dynamic and creative Marketing & Events Officer to join our team. The successful candidate will be responsible for managing all social media activity for our diverse range of businesses, planning and executing engaging events, managing website content and contributing to our overall marketing strategy. This role requires a proactive approach, excellent organisational skills, and the ability to work collaboratively with various operational teams.

Key Responsibilities:

Social Media Management:
• Oversee and manage social media accounts for the hotel, visitor attraction, leisure club, textiles, café, and retail outlets.
• Develop and implement social media strategies and campaigns to enhance brand visibility and engagement.
• Create, schedule, and publish compelling content across all platforms.
• Monitor social media channels, proactively responding to comments and messages in a timely manner.
• Analyse social media performance and generate reports to inform future strategies.
• Stay updated with the latest social media trends and best practices.

Event Planning and Management:

• Develop a comprehensive calendar of events for New Lanark World Heritage Site.
• Generate innovative event ideas that attract diverse audiences and enhance visitor experience.
• Plan, organise, and execute events, ensuring all logistical details are managed effectively.
• Collaborate with operational teams to ensure seamless delivery of events on the day.
• Forecast and manage the profit and loss (P&L) for each event, ensuring financial objectives are met.
• Coordinate with vendors, sponsors, and partners to enhance event offerings.

Marketing and Communications:

• Explore and utilise various marketing channels to raise awareness of New Lanark World Heritage Site.
• Liaise with press and media outlets to secure coverage and manage public relations.
• Create and distribute press releases, ensuring consistent and positive messaging.
• Investigate opportunities for travel trade, groups, and destination management companies to promote the site.
• Design and produce marketing materials including posters, leaflets, and digital artwork.
• Conduct market research to understand visitor demographics and preferences, informing targeted marketing efforts.

Website Management:

• Update and maintain website content, ensuring it is current, accurate, and engaging.
• Follow brand guidelines to ensure a consistent and professional online presence.
• Work with web developers and designers to implement new features and improvements.
• Monitor website analytics to track performance and identify areas for improvement.

Additional Duties:
• Maintain an up-to-date knowledge of industry trends and competitor activities.
• Assist with other marketing and event-related tasks as required.
• Ensure all marketing activities comply with relevant legal regulations and ethical standards.
• Contribute to the overall strategic planning and development of the site’s marketing and events initiatives.

Qualifications and Skills:
• A marketing degree or similar qualification or experience is necessary
• Proven experience in social media management, event planning, and marketing.
• Strong written and verbal communication skills.
• Creative thinker with the ability to generate innovative ideas.
• Excellent organisational and multitasking abilities.
• Strong written communication skills and an eye for detail
• Proficient in using social media management tools and graphic design software.
• Ability to work independently and as part of a team.
• Flexible approach to working hours, with the ability to work weekends and evenings as required.

What We Offer:
• A unique and inspiring work environment within a UNESCO World Heritage Site.
• Opportunities for professional development and career advancement.
• A supportive and collaborative team culture.
• Competitive salary and benefits package.

How to Apply:
Interested candidates are invited to submit their resume and a cover letter outlining their suitability for the role to:

John Stirrat
Head of Operations
E: john.stirrat@newlanark.org

Join us at New Lanark World Heritage Site and be a part of preserving history while creating unforgettable experiences for our visitors.

den Scott is delighted to be working exclusively with Mercat Tours, one of Edinburgh’s visitor attractions who offer history walks and ghost tours.
 
They choose their Storytellers for their enthusiasm and skill – and never ask them to read from a script. Each one brings their own energy to the story, whether they’re telling you about Adam Smith, the father of economics – or the city’s rioters, rebels, torturers and murderers. The stories are all true – with no artificial jump scares or tricks on their tours.  
 
They’ll take you deeper into the past than a bus tour or guidebook ever could. In the words of their Storytellers, they bring the city’s stories alive in rich, engaging detail. And whether you choose one of their history or ghost tours, you’ll see a side to Scotland’s capital that most visitors miss.

This organisation has a unique approach to looking after their team and everyone in their team is respected, encouraged and celebrated for the individual they are. They promise to work hard with their employees to understand and support them to be the best they can be.

An exciting opportunity has now arisen to join their team as a creative, strategically minded Marketing Manager to help share their story. 

They want to welcome someone with an eye for detail and opportunity, passion for excellence who loves our beautiful city and will thrive working with their great team.

This role will develop, implement and execute long term marketing strategy to achieve their core objectives for the business and its International activities, you will lead planning and delivery of day to day marketing activities and as a member of the Leadership Team, advise on market trends and opportunities for business development.
 
Key responsibilities of the role: 
 
Marketing Plan;
•    Plan, manage and deliver annual marketing plan

Budget Handling;
•    Manage budget to ensure greatest ROI to achieve their strategic objectives

Digital Content Strategy;
•    Lead team with clear and dynamic social media strategy

Content Marketing;
•    Oversee the design, production and distribution of collateral
Email Marketing/Audience Engagement;
•    Identify existing and potential target markets through audience segmentation and develop appropriate communication strategies
•    Develop and issue regular targeted B2C and B2B communications

Reporting;
•    Use reporting tools to report against their targets and inform future business decisions

Relationship Management;
•    Line manage and develop two Marketing Execs

Internal Communication;
•    Maintain effective internal communications to ensure their team are kept informed of marketing objectives

 
Key skills and experience required: 
 
·    We are seeking a candidate with a love for story telling – communication, social media, trends, hashtags, innovations, and social best practices in a B2C environment
·    Detailed, passionate, and creatively ambitious
·    Friendly, energetic and helpful. Someone who thrives working in a team and developing others
•    Knowledge and experience of a wide range of marketing techniques
•    Creative thinking
·    Professional standards of written, image, and video-led communications

Demonstrable experience with the following or similar is essential;
•    SEO
•    Google Analytics
•    Copywriting
•    Hootsuite
•    Canva
•    Adobe Photoshop/Adobe Premier Rush
•    Animoto
•    Canva
•    Mailchimp
•    ReviewPro
 
This role offers a salary circa £35k plus significant company benefits including many health & wellbeing and lifestyle benefits.

This role can be full time or part time (minimum 28 hours) with flexible, hybrid hours offered.
  
Eden Scott is dealing exclusively with our client on this vacancy so to be considered for this exciting opportunity with a truly unique and best in class employer, please submit your CV online or call