Marketing & PR

Contract Type: Permanent
Grade: FC07
Salary: £29,245.89 – £36,547.97 per annum
Hours: Full-Time, 36 hours per week
Location: Iona House/Home working
Job Reference: ON000454

We are OnFife and as Fife’s largest cultural organisation we specialise in making jaws drop, hearts warm, eyes light up and imaginations run wild. We work with a huge range of partners, artists and creatives and our spaces are some of Fife’s favourite places. An ambitious leadership-oriented charity, we’re built on strong values, and those values make us who we are – Fearless, Inviting, Fair and Exciting.

The Role
The Content Development Coordinator is responsible for the effective co-ordination and delivery of creative and engaging content and promotions for OnFife’s products, services and activities via all available digital, social and print channels in creative, cost-effective and measurable ways. Supporting the development and implementation of creative marketing campaigns to increase attendances from new and existing audiences to OnFife’s programme across theatres, libraries, museums and archives. This will involve telling OnFife’s stories via digital platforms, which includes, but is not limited to, website, email campaigns, advertising, social media and print. This role involves creating and commissioning engaging graphic, animation, photography and video content for promotion of OnFife services, so creativity, flair and imagination, while having a good eye for detail, are essential. The post holder will be supervising team members or volunteers, so you will be an excellent team player and be able to provide support to direct reports.

You can view the full job spec on our current vacancies page on our website.

About You
You will be a creative individual who has experience of using Adobe Photoshop or other graphic design packages and experience of writing and editing copy and visual content for print and digital. You will have excellent organisational skills and demonstrate the ability to be proactive with the ability to use your own initiative. This role offers a busy and diverse environment, so good time management skills including the ability to keep more than one project in operation at any one time will be needed. Knowledge and experience of content management systems such as WordPress is essential and undertaking on-going improvements to usability, design, content and conversion for OnFife’s website is a key part of the role.

How to Apply
If you would like to find out more information about this role before applying, please contact Suzie Dempsey, Head of Customer Engagement, for an informal chat. Contact details can be found on our current vacancies page on our website.

When you’re ready to apply, please complete our application form and equal opportunities form and return them to the HR team. These can be downloaded from our current vacancies page on our website.

The closing date for applications is 9am on Thursday 16 November.

Interviews will take place on 23 November.

OnFife is an equal opportunities employer.

We are proud to support the Armed Forces community and are committed to the Armed Forces Covenant.

High Life Highland’s (HLH’s) purpose is making life better. This job contributes to that by leading the development of the “Making Life Better” charity proposition, supporting the development of HLH’s positive brand image and reputation, and through developing, implementing, and leading marketing and communications for the organisation.

KEY DUTIES AND RESPONSIBILITIES INCLUDE:

1. To develop a marketing and communications plan for High Life Highland that contributes to the achievement of the vision, aims and objectives of the charity;

2. To lead and manage the marketing and engagement team with an emphasis on the “Making Life Better” charity proposition and i-care people values: integrity; community; accountability; respect and example.

3. To ensure that the outcomes of the marketing and communications plan contribute to the achievement of the company’s income targets and service aims.

4. To devise and implement High Life Highland’s marketing and engagement goals: internal and external communications, including press and media that ensures effective, productive and positive relations with all key stakeholders.

5. To develop a digital first approach within the organisation while seeking a balance with more traditional media when appropriate, overseeing the organisation’s digital presence, including website development and management, social media marketing, online advertising and email campaigns.

6. To analyse consumer behaviour, campaign performance and providing recommendations to ensure data driven decision making.

7. Ensure consistent branding across all marketing material including digital and print by supporting the team in maintaining relationships with the organisation’s external design and website agencies, to ensure the development and production of an innovative and high quality portfolio of promotional material, on time and within budget.

8. To lead the marketing team as it supports the Inverness Castle Experience before, during and after the opening of the attraction.

9. To collaborate with key partners, for example, The Highland Council, the Scottish Government and its agencies and NHS Highland,

10. To cultivate positive relationships with media outlets, other organisations and stakeholders to enhance High Life Highland’s public image and maintain a favourable reputation for the organisation.

11. To be the key liaison with the Highland Council’s corporate communications team.

12. To work in collaboration with the public relations and communications teams of national and local partner agencies to ensure effective co-ordination of communication with national and local media;

13. Using leadership experience to motivate the team to perform to high standards, contributing to a positive, fun, creative working environment across the organisation.

14. To support with writing and distributing press releases, organising press conferences and briefings and responding to ad hoc requests as required.

This is a fantastic opportunity to undertake a key role within High Life Highland, with great employer benefits for the right candidate. Please click “View on Website” below for job description, personal specification, guidance notes and the application form. For more info please contact Douglas Wilby at douglas.wilby@highlifehighland.com or call 07788 566 188.

High Life Highland’s (HLH’s) purpose is making life better. This job contributes to that by leading the development of the “Making Life Better” charity proposition, supporting the development of HLH’s positive brand image and reputation, and through developing, implementing, and leading marketing and communications for the organisation.

Key duties and responsibilities include:

1. To develop a marketing and communications plan for High Life Highland that contributes to the achievement of the vision, aims and objectives of the charity;

2. To lead and manage the marketing and engagement team with an emphasis on the “Making Life Better” charity proposition and i-care people values: integrity; community; accountability; respect and example.

3. To ensure that the outcomes of the marketing and communications plan contribute to the achievement of the company’s income targets and service aims.

4. To devise and implement High Life Highland’s marketing and engagement goals: internal and external communications, including press and media that ensures effective, productive and positive relations with all key stakeholders.

5. To develop a digital first approach within the organisation while seeking a balance with more traditional media when appropriate, overseeing the organisation’s digital presence, including website development and management, social media marketing, online advertising and email campaigns.

6. To analyse consumer behaviour, campaign performance and providing recommendations to ensure data driven decision making.

7. Ensure consistent branding across all marketing material including digital and print by supporting the team in maintaining relationships with the organisation’s external design and website agencies, to ensure the development and production of an innovative and high quality portfolio of promotional material, on time and within budget.

8. To lead the marketing team as it supports the Inverness Castle Experience before, during and after the opening of the attraction.

9. To collaborate with key partners, for example, The Highland Council, the Scottish Government and its agencies and NHS Highland,

10. To cultivate positive relationships with media outlets, other organisations and stakeholders to enhance High Life Highland’s public image and maintain a favourable reputation for the organisation.

11. To be the key liaison with the Highland Council’s corporate communications team.

12. To work in collaboration with the public relations and communications teams of national and local partner agencies to ensure effective co-ordination of communication with national and local media;

13. Using leadership experience to motivate the team to perform to high standards, contributing to a positive, fun, creative working environment across the organisation.

14. To support with writing and distributing press releases, organising press conferences and briefings and responding to ad hoc requests as required.

This is a fantastic opportunity to undertake a key role in the organisation – with great benefits in the employment package for the right candidate. For more info, contact Douglas Wilby at douglas.wilby@highlifehighland.com, or call 07788 566 188.

Contract Type: Perm
Grade: FC05
Salary: £23,952.34 – £26,242.46 (enhanced pay for evening and weekend work)
Hours: 36 per week – evenings and weekends on occasion
Location: Hybrid working
Job Reference: ON000453

We are OnFife and as Fife’s largest cultural organisation we specialise in making jaws drop, hearts warm, eyes light up and imaginations run wild. We work with a huge range of partners, artists and creatives and our spaces are some of Fife’s favourite places. An ambitious leadership-oriented charity, we’re built on strong values, and those values make us who we are – Fearless, Inviting, Fair and Exciting.

We offer a local government pension scheme, generous holiday allowance and flexible working opportunities. If you need to travel for work, we can provide pool cars if you’re near head office or pay travel expenses, so you are not out of pocket! Along with this, you can also access discounted gym/swim memberships and other employee benefits.

The Role

This is an exciting opportunity to work within the innovative Creative Development team. Working closely with all our OnFife teams, you’ll help ensure the delivery of imaginative and effective creative projects, events, services and programming for all ages which is central to the customer experience across libraries, heritage and theatres. You’ll help support the newly opened creative design suite at Adam Smith Theatre in Kirkcaldy, work with our library colleagues to promote digital engagement through our fab online resources, be responsible for creating innovative social media content and assist with staff training – for example, for projects such as digital storytelling and code clubs. Your workdays will be as flexible as we hope you are. Evenings and weekend working will be required on occasion (for which you’ll receive enhanced pay).

This is a wide-reaching and varied role and, as well as supporting the Creative Development team, you’ll also contribute to cross-Trust tactical groups working on exciting projects. Part of your role will be to take part in organising, promoting and delivering events, activities and services to support local and national initiatives in libraries, heritage and theatres and in our communities across Fife. This role will be full of fun and challenges. This is a rare opportunity to join a busy creative team and help shape and deliver an exciting service that is of, by and for, the people of Fife.

You can view the full job description on our current vacancies page on our website.

About You

The successful applicant will have a flexible mindset and be keen to promote our OnFife digital library services, events and activities to our customers. You’ll be ready to engage with a variety of teams all working towards ensuring we are an organisation that represents and delivers for all of Fife – and is one you’ll be proud to work for.

You will need to be organised and motivated and enjoy working as part of a team as well as independently. You’ll be confident in communicating with a wide range of people and comfortable using a variety of tools to do so, both in person and online.

How to Apply

If you would like to find out more information about this role before applying, please contact Christine Cook, Service Development Librarian, for an informal chat. Contact details can be found on our current vacancies page on our website.

When you’re ready to apply, please complete our application form and equal opportunities form and return them to the HR team.

The closing date for applications is 9am on Thursday 9 November.

OnFife is an equal opportunities employer.

We are proud to support the Armed Forces community and are committed to the Armed Forces Covenant.

Are you a brand guardian keen to help unlock our potential in the spirits sector?

This opportunity could be the one for you…

Ian Macleod Distillers Ltd… ‘An international, entrepreneurial, brand-led, successful, sustainable and respected, family business’

Thanks for your interest in this opportunity with Ian Macleod Distillers. We own some of the world’s best loved brands such as Glengoyne, Tamdhu, Rosebank and Edinburgh Gin. If you haven’t already, please browse around our company website and immerse yourself in our colourful history and sample the details of some of our exquisite brands. As we start to tantalise your taste buds and whet your appetite for a career here with us at Ian Macleod Distillers, you’ll really get to understand just why our team members and customers are indeed so passionate about all things Ian Macleod!

Setting the scene…

We are Ian Macleod Distillers (IMD), a fourth generation family owned and managed whisky and spirits business operating across the UK and internationally. We are producers of multi award winning premium whiskies and gin with many other whiskies and spirits as part of our exquisite portfolio. Crafting Spirits With Passion, is what we do best… not only are we brand builders, but we are also producers, distributors and suppliers in B2B and B2C channels. We are a brand led, successful family business with our spirits (people and brands), at our very core. Driven by passion, enthusiasm and solid business values, we are a business you will want to take a look at!

Our Brand Director Opportunity – experienced brand director with past experience working in FMCG and leading and managing a team.

We’re currently looking for an experienced Brand Director to join our Sales and Brand team on a fixed term, maternity cover contract for c. 12 months. The role will be based in our head office in Broxburn (Hybrid working) and is offered on a full time basis. With our brands being key to our ongoing success, the role of Brand Director is pivotal to our strategic success. 

As a Brand Director, we are expecting great things from you, especially as you will be representing our greatest assets… our wonderful brands! You will live and breathe each of our brands and will consistently exude significant passion and enthusiasm, levels of which you will naturally pass on to our new and existing customers, clients and internal stakeholders. We will be expecting you to effectively identify and manage particular brand trends and proactively and creatively develop the future of the brands. Leading and supporting direct reports with managing and delivering all of the central brand activities for both Glengoyne & Rosebank.

Candidates must also be able to demonstrate that they currently have the required documents to live and work in the UK. 

As the Group Sales Executive, you will be part of a busy team, led by the Senior Groups & Admissions Manager, reporting to the Head of Sales and Marketing. The team is part of the Marketing and Engagement Directorate. The Directorate is accountable for developing the strategy for our external communications, brand, marketing, visitor engagement and commercial activity with a wide remit covering our properties, collections and wider organisational activities.
You will be responsible for specific account management and proactive sales activity
to increase business and help to encourage the spread of visits across our Estate.
You will liaise with a range of customers, mainly in the B2B sector but also consumers
and Historic Environment Scotland members.
Please note this vacancy closes 11 October 2023 at midday.

Dynamic Earth is the UK’s leading earth science engagement charity, with a mission of empowering everyone with understanding and empathy for the Earth. We deliver this mission through our immersive exhibition, incredible 4K planetarium and through our learning and engagement programmes in Edinburgh and nationally across Scotland. We have recently published a new 10-year strategic plan – From Beginning to Mend – with a series of strategic priorities including delivering outstanding science engagement and reaching more people in more ways. It’s an exciting time to join Dynamic Earth and be a part of telling Earth’s epic story – from beginning to mend!

Role Purpose:

To create engaging, exciting and innovative content, and to develop our digital platforms to ensure our visitors can have an exceptional digital journey with Dynamic Earth.

Role Description:

Role Summary – You will play an active and hands-on role in creating and delivering digital content, including for our social media channels. You’ll be interested in the data and performance of our projects and our website, and you’ll be able to spot an exciting opportunity and create engaging content!

Key Results Areas:

Website Management
• Support the Head of Marketing and Communications on the strategic direction of dynamicearth.org.uk
• Support in reviewing, mapping, monitoring and optimising our visitors’ digital journey with Dynamic Earth, ensuring our information is clear, our journeys are effective and that we monitor our performance against clear KPI’s.
• Work with our internal teams to create regular blog content and news stories which align with Dynamic Earth’s values and strategic goals, and provide excellent SEO.
• Draft and publish information on the website and work with our Web Developer to identify where we can make improvements to our website.
• Lead on systems integration to support online sales for tickets, membership and other products.
• Work closely with the Marketing and Communications Officer.

Content Planning and Social Media
• Identify engaging stories, create exciting content and digital opportunities – using the immersive and unique nature of Dynamic Earth to tell appealing stories that champion our work, our brand and our strategic priorities.
• Work with the Marketing Officer to develop and manage quarterly and annual content plans, using Trello, Hootsuite and/or similar systems to plan and publish content.
• Ensure we have an up to date bank of photography, video, and digital assets and that our content always reflects our values and complies with GDPR.
• Keep up to date with the latest trends with our competitors and in content and social marketing to bring new and innovative ways to engage with our audience.
• Support the Head of Marketing and Communications on projects to streamline processes, including how our emails, social media and website journeys interact.
• Develop a reporting process, tracking how our digital campaigns and channels are performing, and how we can continue to innovate.
• Lead on looking into new platforms, like TikTok, YouTube, Podcasts, and how we can reach and engage with new audiences.
• Seek digital opportunities and partnerships to encourage people to visit Dynamic Earth. e.g. listings websites and partnerships.
• Lead on engaging with our online community, including responding to comments, reviews, feedback and collaboration requests.
• Plan and coordinate influencer campaigns, working with businesses and individuals who align with Dynamic Earth’s values and strategic goals

Experience and Skills

• Digital or marketing qualification is desirable
• 2 years’ experience in a similar role
• Experience with managing social media platforms including Instagram, Facebook, X and TikTok
• Excellent oral and written communication skills
• Excellent planning and organisational skills
• Ability to work with autonomy when needed
• Excellent time management skills, including the ability to effectively prioritise a varied workload
• Experience of creating and delivering high-quality content from inception to point of delivery

Hours: Full time (37.5hrs/week), permanent. Standard working hours are 09:00 – 17:30 Monday – Friday. Ad-hoc evening and weekend work will be required to attend and support Dynamic Earth activities.

If you are interested in applying for this position, please email a copy of your CV and cover letter to peopleandculture@dynamicearth.org.uk

Dynamic Earth is the UK’s leading earth science engagement charity, with a mission of empowering everyone with understanding and empathy for the Earth. We deliver this mission through our immersive exhibition, incredible 4K planetarium and through our learning and engagement programmes in Edinburgh and nationally across Scotland. We have recently published a new 10-year strategic plan – From Beginning to Mend – with a series of strategic priorities including delivering outstanding science engagement and reaching more people in more ways. It’s an exciting time to join Dynamic Earth and be a part of telling Earth’s epic story – from beginning to mend!

Role Purpose:

To deliver exceptional, innovative marketing solutions that build our brand and maximise engagement, telling the incredible stories of what happens at Dynamic Earth.

Role Description:

Role Summary – You will play an active and hands-on role in managing and delivering all marketing and communications content for both internal and external use. You’ll have a flair for storytelling, be open to new and innovative concepts and be able to bring ideas to life in an engaging way.

Key Results Areas:

Campaigns
• Support and deliver an exciting and engaging annual marketing and communication plan to meet agreed targets and increase our engagement and visitor numbers.
• Develop annual campaigns, including seasonal and themed campaigns that give our visitors new and exciting reasons to visit.
• Assist with the development of market research and audience segmentation to enable data-led decision making
• Create reports that tell our internal teams how our campaigns are performing and give insights into our channels, audiences and recommendations.
• Working with our media buying agencies and our freelance network to book advertising space, assess and maximise ROI, and keep abreast of new opportunities.
• Support our internal teams with their marketing needs, planning and delivering campaigns and providing advice, guidance and best practice.
• Support the Head of Marketing and Communications to develop and maintain partnerships and collaborations with other businesses and individuals in alignment with our brand values and strategic priorities.
• Work closely with the Digital Media and Content Officer.

Brand
• Act as a brand champion, helping to develop exciting and engaging promotional content and assets, ensuring brand consistency for both internal and external audiences. Support in the creation of a suite of assets that our teams can use.
• Support brand development, working with the full marketing team to develop the brand story, our key messages and campaigns and how we position ourselves to visitors.

Communications
• Draft and edit communications copy such as newsletter content. Plan and deliver a schedule of regular and campaign-specific email communications to Dynamic Earth’s audiences including monthly newsletters.
• Support the upkeep and development of a Dynamic Earth CRM database, ensuring GDPR compliance, helping to develop the way we keep in touch with our visitors.

Experience and Skills

• Marketing or communications qualification is desirable
• 2 years’ experience in a similar role
• Experience with managing marketing campaigns and brand management
• Excellent oral and written communication skills
• Excellent planning and organisational skills
• Ability to work with autonomy when needed
• Excellent time management skills, including the ability to effectively prioritise a varied workload
• Experience of creating and delivering engaging, immersive and high-quality content from inception to point of delivery

Hours: Full time (37.5hrs/week), permanent. Standard working hours are 09:00 – 17:30 Monday – Friday. Ad-hoc evening and weekend work will be required to attend and support Dynamic Earth activities.

If you are interested in applying for this position, please email a copy of your CV and cover letter to peopleandculture@dynamicearth.org.uk

Are you a confident and creative digital marketer with a passion for engaging audiences and customers with our single malt brands?

This opportunity could be the one for you…

Setting the scene

Ian Macleod Distillers Ltd… ‘An international, entrepreneurial, brand-led, successful, sustainable and respected, family business’

We appreciate and value your interest in this opportunity with Ian Macleod Distillers. We own some of the world’s best loved brands such as Glengoyne, Tamdhu, Rosebank and Edinburgh Gin. If you haven’t already, please browse around our company internet pages and immerse yourself in our colourful history and sample the details of some of our exquisite brands. As we start to tantalise your taste buds and whet your appetite for a career here with us at Ian Macleod Distillers, you will really get to understand just why our team members and customers are indeed so passionate about all things Ian Macleod!

We are Ian Macleod Distillers (IMD), a fourth generation family owned and managed whisky and spirits business operating across the UK and internationally. We are producers of multi award winning premium whisky and gin with many other whiskies and spirits as part of our exquisite portfolio. Crafting Spirits With Passion, is what we do best… not only are we brand builders, but we are also producers, distributors and suppliers in B2B and B2C channels. We are a brand led, successful family business with our spirits (people and brands), at our very core. Driven by passion, enthusiasm and solid business values, we are a business you will want to take a look at!

————————————————–

Our Opportunity

We have an exciting opportunity for someone to join the Digital Marketing team on a maternity cover contract for 6 months (with the possibility to extend), in the capacity of Digital Marketing Executive (Whisky). This role will support our Digital Marketing Manager (Whisky) in continuing to build our direct to consumer (D2C) ecommerce and brand home experiences for our single malt whisky brands (Glengoyne, Rosebank, Tamdhu, Smokehead). The ideal candidate will bring digital marketing expertise within a high-growth company with a good understanding of consumer marketing strategies and will be comfortable with technology and data, ideally having previous CRM database experience.

This is an ideal opportunity for a candidate looking to develop their Digital Marketing experience and has previous experience in a similar role . The ideal candidate will have a pro-active approach with a creative flair and hold a genuine enthusiasm for email marketing and D2C Sales. Working closely with the Digital Marketing Team along side our Whisky Brand Home Teams, the candidate will have the ability to work with multiple stakeholders in a timely manner with the ability to prioritise and reprioritise workload where appropriate keeping audiences engaged and the consumer at the heart of every decision.

Candidates must also be able to demonstrate that they currently have the required documents to live and work in the UK. 

Please note, this is an open application window therefore we may close the advert at any point depending on the candidate applications received, so our recommendation is that you apply early to ensure you do not miss out!

Hours: Full time
Duration: Maternity cover 12 months

Is TikTok your most used app? Do you love creating content and have a mind for website analytics?

We are looking for a creative and proactive Digital Marketing Executive to join our Marketing team. Representing and working on both The Royal Yacht Britannia and Fingal, you will work on developing our digital touch points with both past and future visitors. You will be a keen storyteller who has worked across multiple channels, who is confident in writing copy and creating videos.

The Royal Yacht Britannia is an award-winning, five-star visitor attraction and exclusive evening events venue in Edinburgh, which employs more than 180 staff. This former floating palace of Queen Elizabeth II, usually attracts circa 350,000 visitors a year from around the world, and would normally host circa 100 exclusive evening events per annum.

Britannia provides an exceptional experience for visitors. This dedication to excellence has led to the Royal Yacht being rated as Tripadvisor’s No.1 UK Attraction (AGAIN).

Fingal is a luxury floating hotel permanently berthed on Edinburgh’s vibrant waterfront. This historic ship started life as a lighthouse tender, helping maintain lighthouses and transporting their keepers, equipment and supplies to some of the most treacherous locations in Scotland. Launched in January 2019, she has been transformed into an exquisite 22 cabin boutique hotel and exclusive use venue by the award-winning team at The Royal Yacht Britannia.

Tasks will include:

– Supporting the Marketing Manager to run organic and paid-for adverts and campaigns.
– Knowledge of website CMS (Umbraco) and utilising SEO strategies.
– Managing social media channels, keeping content on brand.
– Working with the wider Marketing team to enhance PR and brand awareness.
– Supporting the Marketing Manager to monitor, analyse and evaluate the effectiveness of PPC and social media campaigns.
– Planning, creating copy and content for e-newsletters.
– Creating short weekly videos that capture the day-to-day life around Britannia and Fingal.
– Working with third-party agencies to deliver results.
– Optimising our websites.

If you feel you have the personality, skills and experience we are looking for, then we would love to hear from you.

Please send your CV outlining why you feel you would be suitable for the role of Digital Marketing Executive to: recruitment@tryb.co.uk or postal applications to:

Casey Rust
Director of Marketing
The Royal Yacht Britannia
Ocean Drive
Leith
Edinburgh
EH6 6JJ

Closing date: Monday 9 October 2023

No agencies please.

Full-time, Permanent
£38,960 – £43,602
Plus generous benefits package
Hybrid / flexible working

About the role

Do you want to help us make art work for everyone? That’s our goal at the National Galleries of Scotland, and this position plays a pivotal role in that. The role holder devises and delivers a wide range of activities to inform and engage colleagues across the whole organisation. Art experience isn’t essential but great interpersonal, organisational and content creation skills are.

If you have internal communications experience and would like to work in a creative and ambitious team, we want to hear from you. You will be working across all four of our amazing Galleries based in the heart of Edinburgh.

The difference you’ll make

Reporting to the Head of Marketing and Communications and working closely with our Leadership Team and our Director of HR you will:

– Work with senior stakeholders to develop a compelling and consistent internal communication strategy to engage all of the National Galleries of Scotland

– Deliver a detailed and sustained plan of two-way communications that engages colleagues in the NGS vision and strategy

– Organise workshops, staff engagement sessions and presentations

– Build relationships with a range of people across the organisation

– Create internal communications content e.g. copywriting, engaging presentations, film production and/or editing and design.

– Commission and manage external suppliers to produce engaging on brand collateral

– Undertake regular evaluation and data analysis to deliver continuous improvements

– Manage the internal communications budget

Who we are looking for

To succeed in this role, you’ll need the following range of knowledge, skills, and experience:

– Previous experience in an internal communications role

– Ability to co-ordinate multiple projects.

– Effective communication skills and ability to work at all levels of an organisation.

– Experience of organising events

– Ability to build and manage relationships across departments.

– Ability to analyse complex data sets and deliver actionable insights.

– Ability to present in an engaging way

– Content creation skills e.g. good copywriter, film production and/or editing and design skills

– Creative thinker

Desirable

– Experience and/or knowledge of working within the visitor attraction and/or arts sector.

– Commissioning and working with external agencies to produce collateral

The closing date for applications is 12 noon on Monday, 2 October 2023.

Please apply directly.

JOB DESCRIPTION AND PERSON SPECIFICATION

Post Title: Senior Marketing & Communications Officer

Directorate: Business Services

Reporting to: Marketing and Communications Manager

Job Purpose:

1. Responsible for development, co-ordination and implementation of daily marketing operations; and, to support the development of digital services to meet the needs of the Live Borders’ Strategy in accordance with good practice and statutory requirements.

2. To line manage the Marketing Assistant to ensure the timely delivery of marketing support and operation across the organisation.

Responsibilities:

1. To contribute to the development of Live Borders Marketing and Communications Strategic Plan across a portfolio of services.

2. Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration across all markets.

3. Delivering a marketing and communications service to teams across the

organisation.

4. To support the Marketing & Communications Officer (x1) and broader team to

coordinate marketing and communications service to teams across the

organisation.

5. To be responsible for the quality control and tactical management of all marketing team social media activity, and the daily management of the platforms.

6. Manage the Live Borders website at tactical level and implement its forward

strategic development, under the strategic leadership of the M&C Manager.

7. To Line manage the Marketing Assistant to ensure timely delivery of marketing

and communications across services, and department administration.

8. To manage media events and activities to the benefit of the business.

9. To support and liaise the coordination of other Live Borders venue based

marketing officers and activity.

10. Manage activity through Service Level Agreement for services (e.g. Graphic Design, website).

11. To create press releases, external communications, and compose internal staff bulletin.

12. Under the strategic leadership of the M&C Manager, and in conjunction with cross service colleagues, to develop the Live Borders digital proposition and platforms, with the objective to drive new revenues, positive reputation and membership opportunities, including mobile apps, website development and social media.

13. Positively represent Live Borders internally and externally eg at networking events, meetings, conferences and exhibitions to enhance and strengthen the Live

Borders’ profile

14. This job description is indicative of the nature and level of responsibility associated with the job. It is not exhaustive and there may be a requirement to undertake such other duties as may be required to meet the needs of the Service or Live Borders

Other details:

Requirement to work out of hours or weekends – not normally, but as required for some

annual events.

Requirement for PVG/Disclosure check – no

Person Specification:

EDUCATION 

Degree in relevant discipline or equivalent experience

Member of appropriate professional body  

EXPERIENCE 

Experience of working in a marketing and communication function 

Experience in trust/charitable  

Experience of developing and implementing marketing and communication plans 

Experience of implementing and revising policies and procedures  

Experience of managing project budgets effectively 

Experience working in sales environment 

Experience of writing reports and business cases 

Experience of supplier management 

Experience in provision of advice to managers/ directors   

Experience of business/new product development 

Experience of developing strong successful partnerships and working in collaboration to deliver key outcomes 

SKILLS AND KNOWLEDGE 

 
Strong copywriting skills and the ability to communicate complex ideas 

Knowledge of the commercial aspects to marketing 

Knowledge and understanding of best practice 

Self-motivated, with the ability to work proactively using own initiative. 

Knowledge of current trends and use of technology such as web content and social media 

Ability to work collaboratively with others to provide a high quality service 

Able to communicate complex information clearly, by written or verbal means to individuals, with a wide range of technical knowledge 

 Ability to write and present information or proposals to senior management

Excellent interpersonal skills, and the ability to develop and maintain effective working relationships  

Ability to communicate effectively orally and in writing 

IT skills