The Scottish Crannog Centre is looking for a marketing officer to join their team, to devise and deliver an innovative marketing strategy as part of the museum development.
Job purpose and key responsibilities:
• To devise and deliver a new marketing strategy to support the relocation of The Scottish Crannog Centre to its new site at Dalerb.
• To identify media opportunities in order to promote the Dalerb development project. Capturing and disseminating the development progress.
• To deliver marketing and media campaigns for current site activity and event programme.
• To deliver the transition from hard copy marketing and advertising to a paper-less model.
The successful applicant will connect to our Vision to be a national treasure loved and admired by all with social justice at its heart. They will manifest our values of being aspirational, listening, sharing, work, collaboration, ability to dream and togetherness.
The Crannog Centre supports a diverse team of talented and passionate individuals of all abilities and backgrounds. They are a Fair Work Employer, part of the Young Person’s Guarantee, and a Disability Confident Employer.
Normal hours of work are 9.00-17.30. Additional or fewer hours by arrangement, including during the winter.
The Scottish Crannog Centre (Kenmore, Loch Tay) and away from the office as agreed with the Managing Director. Own transport essential.
Have knowledge of and experience in digital marketing and developing an online presence through various channels/modes of communication.
Please send a CV and cover letter to Mike Benson, Managing Director: email@example.com.
Use your cover letter to introduce yourself, why you think you are the right person for the post, and to inspire us with some of your ideas for the position.
The Scottish Crannog Centre is in the process of moving to a much larger museum site at Dalerb, on the opposite side of loch Tay to the current site. This move will involve the reconstruction of a new Iron Age Crannog, the creation of an Iron Age village, and a new museum, café and shop. Dalerb will become Scotland’s most sustainable museum and the Marketing Officer will work with the rest of the management team to embed this vision and our ethos into the Scottish Crannog Centre’s transfer to the Dalerb site.
The project is built upon over 20 years of the Scottish Crannog Centre’s previous success as a Visit Scotland 5* visitor attraction. In the past four years, we have repositioned the centre to be development-ready by securing the collection, refurbishing the museum, and working alongside our communities to bring stories of Scottish crannogs to many different people in many different ways. Furthermore, we have shifted our perspective and now operate as a diverse community of learning that celebrates equality and equity. We believe that this approach expounds our values and best helps us to connect to the prehistoric crannog dwellers of 2,500 years ago.
The objectives of the Dalerb development project are to:
• To secure the long-term future of the Scottish Crannog Centre.
• To care for, interpret and research our collection, using academic rigour, immersive engagement and best practice.
• To create an organisation with lived values, strong governance and democratic decision making; one that is diverse, reflective and has a “can-do” attitude.
• To grow and nourish the 21st century Crannog Community through meaningful relationships, co-production, and skills exchange.
• Through our work, and the way we work, to be an organisation that people want to support and an organisation with HEFT – one that is built on resilience and trust.
• To realise our vision through the Dalerb project.
• To develop a site that sits in its locality, aware of its environment and with a need to be a beacon of sustainability, an integral part of the stunning landscape that is Loch Tay. This is where we will tell how the Early Iron Age crannog dwellers made the most of the world around them and how we will do the same in a sustainable, ecological way.