Marketing & PR

Based at Camera Obscura & World of Illusions, Edinburgh the Marketing Assistant will work closely with the Marketing Manager and Management Team to facilitate and increase visitor numbers, improve awareness of the brand, increase income generation, and media profile for Camera Obscura.

The role will involve every possible aspect of marketing and communications, with a focus on social media management and online aspects. This includes developing the digital presence across all platforms, creating and gathering content, imaginative but effective promotions, CRM, data gathering and analysis, dealing with advertising sales executives and so on. It will also involve supporting on media events and photocalls, representing the company when required, attending meetings, seminars and conferences, networking with marketing colleagues at other attractions and supporting the day-to-day office operations. It is envisaged that the Marketing Assistant will make a significant positive difference to the levels of visitors and revenues.

The Marketing Assistant will be a member of the marketing team at Camera Obscura & World of Illusions. This team currently consists of the Marketing Manager with support from the Administrative Manager and Admin Assistants.

The ideal candidate will combine great communication and people-management skills with a keen eye for detail and a passion for online storytelling.

Main duties
• Manage, create and maintain the social media platforms including Facebook, Instagram, YouTube, TikTok etc. This includes scheduling, creating and collecting content such as photos and videos
• Plan, co-ordinate and create new content for the website and social media channels including commissioning and editing content from others, to ensure increased and broader use
• Ensure content complies with the brand, design and editorial strategy for the website and with digital asset management policy and guidelines
• Participate in cross-organisation project teams, to deliver brand items as needed, such as signage, video tutorials and other imagery
• Use analytics platforms as available through Google and Facebook to provide analysis of performance
• Write and send out monthly newsletter via MailChimp
• Update listings on relevant pages online, with a focus on tourism websites
• Website updating, regular blog writing, curating and updating image content
• SEO
• Supporting media activity by managing filming and photography requests and on-site management of filming and photographers
• Checking and responding to emails
• Reporting monthly on Digital Marketing Statistics
• Seek out other opportunities to market
• Evaluate content and respond to web statistics to ensure user accessibility and effectiveness
• Identify and respond to target audience needs by developing, undertaking and analysing appropriate research to ensure audience focused online content
• Seek opportunities for potential partnerships/collaborations with other businesses online and offline
• Be on top of current trends and changes within the digital scope to advise on best practise and new platforms

Skills and Qualifications Required
Skills:
• Reliable and creative individual who is able to use their initiative and also work as part of team
• Professional work ethic
• Self-motivated, proactive and willing to take on new challenges
• Knowledge and experience of using social media platforms. Including insights, engagement and advertising
• Knowledge and experience of the Google Suite (My Business, Analytics, Search Console) and Microsoft Office (Excel, Word, Outlook & Power Point)
• Knowledge and experience using Adobe Creative software
• Knowledge of creating photography and video content and the ability to edit and reformat these multimedia resources. The ability to capture content using a professional camera would be desirable
• Knowledge and experience of CMS, MailChimp (or similar)
• Knowledge and experience of developing digital marketing campaigns
• Knowledge and experience of copywriting, proofreading and editing
• Previous experience working in a customer focused environment
• Knowledge and experience of SEO

Qualifications and Experience:
• A marketing degree or similar qualification or experience is necessary
• Up-to-date knowledge of trends in web content and user behaviour
• Knowledge of the potential of digital communications to a visitor attraction or related cultural environment
• Strong written communication skills and an eye for detail
• Evidence of working in a customer focused environment offering world-class service
• A demonstrable track record of achievements in digital field
• Evidence of past relationship building activities
• Evidence of ability to foster strong team spirit with immediate team and wider partnership individuals

The Company
Camera Obscura & World of Illusions is Edinburgh’s oldest purpose-built visitor attraction, situated at the top of the Royal Mile. The attraction is a 5-star VisitScotland-rated visitor experience consisting of a historic Victorian Camera Obscura, 5 floors of interactive exhibits, rooftop terrace, reception area and Gift Shop. The attraction is a ‘must-visit’ for families and adults from all over the world and due to its popularity has the longest opening hours of any attraction in Edinburgh.

Camera Obscura is an award-winning attraction and has recently won the Trailblazer award from Living Wage Scotland as well as Best Visitor Attraction in the Thistle Awards.

Part of Visitor Centres Ltd, the company also manages Landmark Forest Adventure
Park in Carrbridge, Inveraray Jail and Landmark Press.

You can find out more about us at www.camera-obscura.co.uk

Benefits
– Rate of pay: £25,800
– Pension: 2% contribution for first 6 months of employment, rising to 10% thereafter
– Holidays: 29 days annual holiday pro rata
– Discretionary annual company bonus
– Camera Obscura & World of Illusions is a Living Wage employer and offers all staff contribution towards uniform, breakfast while on shift, refreshments throughout the day and seasonal team meals. Staff get a generous discount in the Gift Shop and free entry for friends and family to visit the attraction, as well as free entry to sister attractions Landmark Forest Adventure Park and Inveraray Jail. Access to ASVA passes for discounted entry to Scotland’s other top attractions.
– Flexible working options and a variety of shift patterns are available.
– Staff are given full training and offered personal development and training opportunities. Staff are also offered access to our employee assistance programme, providing access to information, advice, and answers to a range of workplace and personal issues.

How To Apply
We look forward to hearing from you. Please make sure to introduce yourself and share with us your relevant skills and experience, as well as why you would like to work at Camera Obscura.

Please send your CV and covering letter to:
Claire Riddoch, Marketing Manager claire@camera-obscura.co.uk

Closing date Sunday 11 August 2024

Any further questions we would be happy to discuss. Please get in touch at info@camera-obscura.co.uk or call 0131 226 3709.

An exciting opportunity for an experienced UK National Account Manager (Off Trade) within whisky and spirits

Ian Macleod Distillers Ltd… ‘An international, entrepreneurial, brand-led, successful, sustainable and respected, family business’

We appreciate and value your interest in this opportunity with Ian Macleod Distillers. We own some of the world’s best loved brands such as Glengoyne, Tamdhu, Rosebank and Edinburgh Gin. If you haven’t already, please browse around our company internet pages and immerse yourself in our colourful history and sample the details of some of our exquisite brands. As we start to tantalise your taste buds and whet your appetite for a career here with us at Ian Macleod Distillers, you will really get to understand just why our team members and customers are indeed so passionate about all things Ian Macleod!

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Our Opportunity

We are looking for a talented and experienced UK National Account Manager to join our dynamic and growing team, to play an important role here at Ian Macleod Distillers (IMD), working closely with off-trade and route to market (RTM) customers. Experience in the whisky and spirits sector and in a similar UK national account management capacity are essential prerequisites for our opportunity.

With comprehensive knowledge of premium Spirits and a flair for influencing and negotiation, you will have a passion for, and experience in, winning and delivering new business within Grocery, Convenience and / or Wholesale. Tenacious, with a strong commercial and sales acumen, you will have the ability to influence and effectively network across a wide range of stakeholders and build our branded portfolio within this diverse channel. Fostering and growing value add and authentic relationships within the business and externally with a wide array of customers will all be pivotal to the success of this role.

Targeted with growing SKU reach and margin performance in key retailers and wholesalers for our IMD portfolio, you will proactively and positively drive and implement the overall account strategies and surpass expectations on delivery against key metrics and success factors.

You will work very closely with the wider commercial team and customer marketing colleagues to help grow the positive reputation of IMD and our portfolio of exquisite brands. Establishing and growing new listings, as well as succeeding in closing gaps and opening up new business, you too will have a passion for building performance and overcoming barriers.

We offer a competitive salary, lots of benefits and a supportive and nurturing environment. The successful candidate will join a small but mighty family owned and managed business, where there is ongoing commitments to sustainability and social responsibility, and brimming with a portfolio of exquisite and innovative brands being sold and consumed both locally and globally,

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Next steps…

To apply for this opportunity, head over to our careers website which can be accessed below. Please remember that along with your CV, you will need to answer some key questions and submit a tailored cover letter, clearly outlining why your skills and previous experiences are a perfect fit to what we are looking for – remember this is your opportunity to make yourself stand out from the crowd!

Please note, this is an open application window therefore we may close the advert at any point depending on the candidate applications received so our recommendation is that you apply early to ensure you don’t miss out!

***no agency contact***

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Proudly supporting the #OpenToWork movement.

Here at Ian Macleod Distillers (IMD), we are an equal opportunity employer and proud members of the Scotch Whisky Association, Drink Aware and the Portman Group. We have developed our ‘Responsible Spirits’ approach, also following best practice to help shape our commitment to wider social responsibility and industry standards and promoting responsible selling and consumption of alcohol.

Hours: Full Time
Duration: Permanent

The Royal Yacht Britannia is an award-winning, five-star visitor attraction and exclusive evening events venue in Edinburgh, which employs more than 200 staff. This former floating palace of Queen Elizabeth II usually attracts circa 350,000 visitors a year from around the world.

Britannia provides an exceptional experience for visitors. This dedication to excellence has led to the Royal Yacht being rated as Tripadvisor’s No.1 UK Visitor Attraction (AGAIN) 2023-2024, and the top 1% in the world in its category.

We are looking for an Office Receptionist/Administrator to join our friendly team and help ensure that Britannia continues to be a must-visit attraction and our sister ship Fingal, Scotland’s only luxury floating hotel, continues to be the No.1 UK Luxury Hotel (Tripadvisor).

The role is based in the Marketing team, dealing with incoming calls and fielding them to the appropriate departments. As the first point of contact for Britannia’s suppliers and customers, and the ‘voice of Britannia’, you must be professional, enthusiastic, and friendly. Excellent verbal and written English skills required.

Other responsibilities include:

– Assisting departments with administration tasks.
– Processing Annual Passes as part of our Gift Aid scheme.
– Processing internal and external mail, as well as our online Gift Shop mail.
– Helping the Events department with menus, table plans and invitations.
– Monitoring stationery stock levels and ordering when needed.

Company benefits include:

– 10% employer pension contribution with a choice to contribute up to a further 5% yourself, which would then be matched by us as well! (So 20% potential contribution to your pension).
– 33 days pro-rata annual holiday entitlement.
– Enhanced long service holiday entitlement.
– Life Assurance.
– Performance and loyalty payment scheme.
– Complimentary tickets.
– Staff discount in the Gift Shop, Royal Deck Tearoom & The Lighthouse Restaurant & Bar aboard Fingal Hotel.
– Free car parking for staff.

If you are passionate about exceptional customer care and attention to detail, with a smart appearance, a can-do attitude, and excellent communication skills, then we would love to hear from you.

To apply please send a CV and covering letter outlining why you feel you would be suitable for the role of Office Receptionist/Administrator to recruitment@tryb.co.uk or by post to:

Laura McCall
Marketing Manager
The Royal Yacht Britannia
Ocean Terminal
Leith
Edinburgh
EH6 6JJ

Closing date: Sunday 21 July 2024

No agencies please.

Who are we?
Welcome to Conifox Adventure Park, where fun meets creativity! Just 20 minutes from Edinburgh City Centre., on the outskirts of Kirkliston, we’re a rapidly growing hub of excitement, attracting over 250,000 visitors each year. With our indoor activity centre, outdoor adventure park, and our vibrant seasonal events, we’re all about creating a space for playing together, building community and making unforgettable memories, www.conifox.co.uk.

The Role:
Join our passionate in-house marketing team and help us spread joy, fun, and adventure online. At Conifox, we live by our values of trust, respect, positivity, service, and fun. If you’re ready to dive into a dynamic role that combines creativity with strategy, we’d love to meet you!

Please note that this is not a remote or hybrid working position, the position requires you to be in the office.

As our Social Media Coordinator, you’ll be at the heart of our online presence. Supporting our Marketing Manager, your day-to-day adventures will include:
• Manage the social media content calendar, collaborating with internal teams.
• Own the scheduling, posting, and sharing of engaging content.
• Grow and engage our followers on Instagram, Facebook, YouTube, TikTok and
through our email databases.
• Develop eye-catching images, videos, reels, and stories that captivate our
audience.
• Create brand-focused emails and content, maintaining a consistent tone of voice
across all channels
• Manage our online profiles, respond to queries, interact with stakeholders, and
encourage user-generated content.
• Facilitate and encourage lively discussions on our key platforms.
• Understand our customer persona and craft social listening strategies to boost
online engagement.
• Social media outreach – like, comment and interact with customers and relevant
groups.
• Build relationships with brand-appropriate influencers and maintain a top-notch
influencer database.
• Distribute tickets for events to influencers.
• Compile monthly performance reports, providing insights, analysis, and
benchmarking.
• Stay on top of trends in social media, online channels, and digital design.

What we need from you:
You will bring our brand to life online, experimenting, analysing, and reporting on all things content and social media activities. You will shape our content calendar to engage our community.

Must-haves:
• Minimum of 2 years’ experience in a similar role within digital marketing,
specifically B2C.
• Proficient in creating short video content, reels and video editing.
• Skilled in social media marketing, particularly on Facebook, Instagram and TikTok.
• Possess a keen eye for aesthetics, able to capture and create high-quality photos
and videos.
• Experience in email marketing with excellent copywriting skills and attention to
detail.
• Knowledge of hospitality and events marketing, staying current with the latest
trends and tools.
• A working knowledge of Meta Business Suite, Microsoft 360, CapCut (or similar
video editing applications).
• Occasional weekend availability during event seasons.

Nice-to-haves:
• A degree in marketing or communication (HND equivalent acceptable),
• Confident working on graphics; familiarity with Canva or similar tools is beneficial
(training can be provided).

What’s on Offer
• Team Spirit: Join a fast-growing, energetic team that’s shaping the future of
Conifox Adventure Park.
• Great Perks: Enjoy a competitive salary, a superb working environment and
pension contributions.
• Free Fun: Get free tickets for events, the Activity Centre and Adventure Park.
• Tasty Discounts: Enjoy a 50% staff discount on food and beverages at Conifox
Cafe.
• Special Rates: Benefit from discounted rates for birthday parties and venue hire.

Ready to join the adventure at Conifox Adventure Park? Send your CV to – mark@conifox.co.uk before the closing date of Friday 19 July. Although an early date be brought forward if a suitable candidate is found.

Salary Range: £23,500 – £25,300

Full time, fixed term 18-month contract, 37.5 hours per week

Dundee Science Centre is currently looking for a confident, creative individual with exceptional digital communication skills to join our team to fulfil the pivotal role of Marketing Assistant in a full-time capacity.

You will create engaging content for Dundee Science Centre’s social media presence and deal with the day-to-day administration of the marketing function at DSC, including clerical tasks, marketing, and operational event activity. You will analyse campaigns, collaborate, and share design ideas, conduct market research, collate results, and compile statistical information. You will be exceptional with systems as a large part of your role will be administration.

Working in an open plan office you will collaborate closely with your colleagues, to ensure your knowledge of the organisation is constantly up to date.

You will be an advocate for Inclusion & Diversity, supporting the development of DSC’s culture of inclusion for our team and visitors.

The successful candidate will have a positive, resourceful, and confident nature with the ability to work independently and play a key role across the organisation. You will have an excellent knowledge and understanding of exceptional customer service, campaign execution and content writing.

You will work flexibly within the Dundee Science Centre team; hours of work to be discussed, flexible working will be considered, and weekend and evening work will be required.

For further information please view the detailed job description on our website:
https://www.dundeesciencecentre.org.uk/jobs

To apply for the post, please submit your CV and a covering letter, clearly indicating your suitability for the role

The Commercial Marketing Officer is responsible for providing a first-class visitor experience and support the Marketing and Communications Manager with marketing duties. The role supports the Commercial Manager with managing ticket, retail sales and contributing to events, management of stock levels, programming the till, visual display merchandising and the maintenance and running of our online shop. You will act as the first point of contact for customers and ensure visitor targets are met through excellent customer service, data management, communication and commercial marketing initiatives.

You will work as part of a dynamic team with a remit to expand our public offer and maximise income generation to support the world-renowned Dovecot Tapestry Studio. You will be expected to gain knowledge about Dovecot and share this confidently, acting as an ambassador for Dovecot with our visitors, participants, and suppliers.

To apply please send your CV and a covering letter to elinorbrown@dovecotstudios.com

Closing Date: Wednesday 26 June 2024 with interviews expected to be held during the week commencing 1 July 2024.

As an Admissions and Group Sales Coordinator, you will be part of a team of 11, led by the Senior Groups and Admissions Manager. You will be responsible for specific account management and proactive sales activity to increase business and help to encourage the spread of visits across our Estate through our business to business (B2B) channel specifically. This role will focus on liaising with a variety of travel trade customers, ranging from small walking tours to large coach groups. You will be required to communicate with our operational site teams to assist our clients whilst they arrange their visits. Whilst your main focus will be on the B2B sector you will also be expected to assist with general consumer customers and Historic Scotland members. There will be a requirement to help develop and implement new processes and operational procedures in line with customer and business demands.

Although based at Longmore House, this post will involve travel for events. These are mostly around the UK, with the possibility of overseas trips. Some of these events may require overnight stays. Evening working will also be required for networking events. As our properties are open 7 days a week, weekend and bank holiday working will be essential as rostered working is required to support our customers and site teams.

For more details about the role and to apply, please visit our website.

Please note that this vacancy closes at midday on Monday 24 June.

Dalkeith Country Park is a truly special place. Just a few miles from Edinburgh, our beautiful 1,000-acre country estate is home to Fort Douglas adventure playground and Restoration Yard. With over 300 years of history, a 700 year-old oak wood and miles of waymarked trails, visitors can enjoy exploring the park before a delicious meal in our restaurant, The Kitchen, or browse around our wonderfully eclectic shop, The Store. You’ll even find a Wellbeing Lab offering yoga and fitness classes.

We have an exciting opportunity for a passionate, creative and commercially focused Marketing Manager who will thrive in a fast-paced, varied role and relish the opportunity to raise Dalkeith Country Park’s profile as a destination visitor attraction. The successful candidate will work closely with the Head of Marketing to develop effective marketing campaigns and drive increased visitor numbers.

Sound interesting?

• Do you have at least three years experience in a manager level role and sound
knowledge of content marketing?
• Can you demonstrate an ability to develop ideas to successful implementation?
• Are you passionate about protecting brand identity?
• Will you enjoy working on a variety of projects with the ability to manage a
diverse workload?

If so, we’d love to hear from you, so please get in touch with us to get more details about the role, what skills and experience you need to be successful, and find out about the benefits of working for us.

We think this is a full-time role, but we’re open to applications from candidates who are interested in working 4 days/30 hours per week.

Interested? Please contact us at recruitment@buccleuch.com and we’ll send you a copy of our application pack.

The closing date for applications is 13 May.

Please view our privacy policy at http://www.dalkeithcountrypark.co.uk/privacy/

Glasgow Science Centre is a Scottish Charity and a unique 5-star visitor attraction with a vision for a Scotland where all people feel empowered through learning and engagement with science to make positive differences in their lives, communities and society.

Our mission is to inspire people of all ages to explore and understand the world around them, and to discover and enjoy science. We have been delivering interactive science experiences to schools, families, and community audiences for over 20 years, in-house, online and through outreach and we are dedicated to raising awareness of the importance of science to our nation’s wellbeing, economy, and society.

ABOUT THE ROLE

Glasgow Science Centre are recruiting for a Media and Communications Officer to deliver our media and public relations activity and take a proactive approach to increasing the profile of the organisation across consumer, stakeholder and education communications to support the organisation’s strategic plan.

This person would be line managed by the Marketing Communications Manager and work closely with leadership and senior management to produce engaging content for a variety of channels, lead the delivery of our stakeholder strategy and manage our corporate communications including stakeholder e-newsletter and social media (predominately LinkedIn) alongside proactive external partner and media relations activity.

We are looking for someone with a relevant degree level qualification and will have experience in a PR and media relations role within education, charity, STEM related or tourism/hospitality industry sectors and have a demonstrable track record of leading and delivering against goals set in public relations campaigns.

We are looking for someone with excellent interpersonal and relationship building skills whilst multi-tasking across several projects, and excellent writing, editing and proof-reading skills.

If this sounds like you, and you are passionate about GSC’s mission and values, then we would like to hear from you.

APPLICATION DETAILS

Please find full job description and details of how to apply on the Jobs and Volunteering section of the Glasgow Science Centre website.

We are equal opportunities employer and welcome applications from people of all backgrounds.

The closing date for applications is, Monday 13th May 2024 at Noon.

KEY RESPONSIBILITIES AND ACCOUNTABILITIES

1. Assist the Digital Marketing Manager to develop and deliver digital marketing plans and tactics meet Audience & Support objectives.
2. Assist with the delivery of strategic email communications to members and leads.
3. Build and maintain strong relationships with internal colleagues and other Directorates to keep up to date with developments, needs and opportunities.
4. Monitor and manage the Trust’s PPC ads.
5. Use Google Analytics to track and measure supporter behaviour and marketing success.
6. Assist with the improvement of the Trust’s SEO through the implementation of technical fixes and drafting keyword briefs.
7. Assist in developing appropriate marketing messaging and collateral in support of agreed marketing plans, tactics and other activity.
8. Monitor, track and report on results of digital activity across the Marketing team
The current duties of this job do/ do not require a criminal records (Disclosure Scotland) check to be carried out.
REQUIRED QUALIFICATIONS, SKILLS, EXPERIENCE & KNOWLEDGE

Qualifications

Essential
• A relevant degree or marketing-specific qualification or equivalent experience
Experience

Essential
• Experience of email marketing through a mass emailing software.
• Knowledge of digital marketing activities, including SEO, PPC advertising, and email marketing.
• Understanding of different audiences and how to successfully engage with them.
• Knowledge of best practice in GDPR and data management.
• Strong administrative and reporting skills.
• Good working knowledge of Google Analytics, and ideally Google AdSense.
• A proactive approach with problem solving skills.
• Skilled in written communication – persuasive, accurate, concise approach and ability to follow brand tone of voice.
• Good teamwork and communication skills.
• Demonstrable experience of the Trust’s core Values (brave, caring, curious, inclusive, vibrant).
• Competent user of Microsoft Office products.
• Ability to manage time efficiently and effectively in an environment of changing priorities.