Marketing & PR

Eden Scott is delighted to be working with Stair Estates, a diversified rural estate in Stranraer in southwest Scotland with a varied let property portfolio; in-hand farming, forestry, tourism and country sports enterprises.

The Estate rental portfolio comprises let farms, grass park lets, cottages, industrial premises and telecoms and renewable leases. In-hand enterprises include forestry, country sports, Castle Kennedy Gardens, and events at Lochinch Castle.

We are seeking a Marketing and Events Manager to join the team and to manage an outstanding historic asset for Stair Estates, leading and delivering the Development and Marketing plan, by growing commercial and business opportunities, within Castle Kennedy Gardens, Lochinch and the wider Stair Estates. To assist the development and management of the Tourism, Event and Wedding Enterprises in line with Stair Estates’ policies, priorities, performance standards and targets to ensure its conservation, enjoyment of the place by visitors and members is maximised and key commercial, financial and development objectives are achieved to make Stair Estate fully sustainable.

The Marketing Manager is a representative of Stair Estates, building trust and confidence in their organisation and its objectives through sound management and delivery across a wide spectrum of activities. You can expect to be “hands-on” dealing with operational issues on-site, working weekends as necessary on a rota basis during the season as well as running a disciplined business, building commercially advantageous relationships within local communities and other partners, investigating and planning for initiatives and developments that help keep the Estate at the forefront of conservation, and a leader in visitor/heritage management.

Responsibilities include management of:

Marketing and promotion of Stair Estates and its family of brands (Lochinch, Castle Kennedy Gardens, River Luce, and Stair Estates). . Developing and implementing the annual promotion and marketing of Stair Estates through the website, online, printed media, local and social media channels. Engaging/networking with Direct marketing organisations (DMO), TIC, tour operators and other related tourist organisations with the aim of engaging as wide and audience as possible. Achieving and exceeding visitor and membership targets
Staff and volunteers (induction, development, performance management and in time recruitment) such that they are fully equipped and motivated to undertake their duties to the required standards and that staffing budgets are adhered to;
Daily operations in conjunction with the Owners, Factor, Giftshop and Tearoom Managers, and the Garden Ranger to implement the annual plan and to maintain and drive the daily operations associated at Castle Kennedy tourism enterprises;
Commercial Activities regularly review and develop commercial activities to make the Estate more sustainable and build commercially advantageous relationships with the wider community; Key areas of focus for the future are Weddings, Holiday Lettings and other activities.
Budgets integration with the Owners and the Factor in the annual budgetary process for each of the tourism enterprises and subsequent monitoring, reporting, pro-active and re-active adjustment to deliver consistently on budget;
Operational work plans – daily, weekly, yearly and longer-term in the context of the overall vision of the estate (and development, implementation, review and management of these action plans) to ensure that activities including commercial aspects are prioritised, planned and implemented to optimise the best use of resources;
Customer service and care from Visitor Centre, House, Garden and Ranger staff/volunteers to ensure that Stair Estates has a reputation for an excellent and quality “visitor experience”;
Weddings and Corporate Events – be responsible for the development and delivery of these activities
Administration to enable activities within the Estate to be undertaken and recorded efficiently, cash handling procedures are adhered to and that membership targets as above are met;
Future development plans – this position will be responsible delivering the relevant aspects of the current development plan and providing strategic input to future development plans at Castle Kennedy Gardens and Lochinch.
Skills and experience required:

A clear understanding of how the Tourism Enterprises, Events and Weddings actively contribute to Stair Estates commercial undertaking; has the knowledge and skill required to generate appropriate commercial initiatives; be competent in a multi-stakeholder environment and in dealing with the wider community; is able to influence and hold the team accountable for contributing to Stair Estates’ commercial work and the achievements of set targets and budgets. This includes selling and promoting Stair Estates’ products and services; functions and events.
Has had experience in the strategic development and delivery of a detailed marketing and communications plan, including printed media, PR as well as responsibility for managing a website and social media.
Experience in retail and visitor services sectors, ideally within another Visitor Attraction, Hospitality, Tourism or similar operation.
Experience working in Marketing and Communications either directly or via the management of external agencies;
A formal qualification in business/commercial / marketing experience would be desirable.
A full, clean driving licence for driving in the UK is essential and own vehicle required

Salary circa £35k dependent on skills and experience plus company benefits.

Accommodation is available at a very reasonable rate and re-locating candidates will be offered this property or another rent free for the first three months.

Eden Scott is dealing exclusively with this client on this vacancy so if you are keen to join this rural business, please submit your CV online.

Buccleuch is a diverse and innovative business with a passion for sustainable land use in rural Britain. People are at the heart of Buccleuch, in particular, colleagues, tenants, customers and visitors. Our commercial enterprises, including leisure & hospitality, agriculture, forestry, energy, rural estates, and commercial property, provide approximately 500 jobs in local communities.

In this 12-month maternity cover you will lead a team of six to ensure effective marketing of our visitor offer, promotion of our brands to new and existing audiences and increased footfall to our Estates. Key responsibilities will include overseeing marketing strategy, managing our digital presence and reporting on the effectiveness of marketing activities.

The role will require three or four days to be worked per week and candidates can be based at Dalkeith Country Park or our Edinburgh office, with occasional travel to our other Estates.

• Can you demonstrate solid marketing and brand management experience gained within the retail, food and beverage and/or visitor attractions sector?
• Do you have excellent communication, leadership and organisational skills?
• Are you detail focused with first class proof reading and copywriting skills?

Due to the remote location of our Estates, a current driving licence and access to transport is essential.

Interested? Please email your CV and a covering letter to our recruitment team (indicating if you are looking to work 3 or 4 days) at recruitment@buccleuch.com and we will send you information about the benefits of working for our historic and unique organisation, along with more details about the responsibilities of the role.

The closing date for applications is 24 May.

Please view our Privacy Policy at https://www.buccleuch.com/privacy-cookies/

Scone Palace & Estate has a rare opportunity for a Social Media & Communications professional to drive customer engagement and raise brand awareness across our diverse business. Historic Scone Palace and Gardens is a 5 star rated visitor attraction welcoming tourists and running events. Situated in Perth, Scotland, it is a part of the wider Scone Estates portfolio.

Working closely with our Sales & Marketing Manager to deliver bespoke marketing campaigns to drive customer engagement and sales you will plan and coordinate a schedule of activity across a range of platforms to expand our social media reach and drive online audiences, sales and footfall.

If you have a talent for developing engaging, creative and innovative content for our calendar of social media posts and newsletters and can act as a brand ambassador for the Estate, delivering a consistent brand message across the business this could be your perfect job.

About You

You will be creative and innovative and keep abreast with emerging trends and developments. Equally capable of providing detailed performance analysis to influence future campaigns, you will align and manage bespoke campaigns across all our social media channels. As a strong and detailed planner, you will be responsible for ensuring our channels have a regular supply of quality content aligned to our key messages, events and local community strategies. You will be someone who understands the importance of communicating in the correct tone for our audiences, have an eye for detail and ensure content is consistently within our brand guidelines.

You must be highly organised and able to manage various tasks simultaneously, with exceptional attention to detail. Interest and experience of graphic design is desirable as you will be responsible for shooting and editing smartphone video and photography to support content creation. Additional tasks will include website updates, blog creation and responding to media inquiries.

Salary commensurate with experience.

Marketing guru needed!

This is a fantastic opportunity for a Marketing professional to join the team and deliver our strategic priority to drive visitor yield at the newest addition to our portfolio – The Loch Ness Centre.

You’ll be driving the creative marketing campaigns using customer and market insights and content creation. Leading on the brand and marketing for the attraction, ensuring campaigns coincide with our guests needs, helping generate enquiries driving growth and revenue.

As an ambassador for the attraction, this role will require you to be based in the area to build strong relationships with local organisations and industry bodies, networking and reputation building will be key.

This is a standalone role based at an exciting and refurbished visitor attraction. Whilst you will have support from our support office Marketing team you will be responsible for all aspects of marketing from event planning to strategy, so this role offers huge variety.

If you want to collaborate with a brilliant team and lead a global brand then this is the job you’re looking for!

A Bit About You

You’ll be a creative and experienced marketeer, with a track record in leading successful campaigns across a broad range of channels including digital, print and direct marketing, driving commercial growth. You will be a people person who loves making connections and meeting new people.

Ideally, you’ll come from a tourism, hospitality or leisure background – but if you’re super awesome and come from a different industry we’d love to hear from you!

The ability to analyse and interpret trends, manage budgets and measure the cost/benefits of your activities is a must. Commercially minded, we are looking for someone who is great at spotting a new opportunity to drive revenue growth through new events and product packages.

What’s on offer?

Salary: £30,000

Contract: Full time permanent

There’s lots more! Including: – generous holiday allowance, free health cash plan, day off for your birthday, shopping and cinema discounts, pension scheme, attraction discounts and much more.

Scone Palace & Estate
Sales & Marketing Manager

Scone Palace & Estate has a fantastic opportunity for a Sales and Marketing professional to drive new business opportunities, deliver strategic priorities and to raise brand awareness across our diverse business. Historic Scone Palace and Gardens is a 5 star rated visitor attraction welcoming tourists and running events. Situated in Perth, Scotland, it is a part of the wider Scone Estates portfolio.

You’ll be responsible for developing our creative marketing campaigns, using customer and market insights to drive sales and run events. You will lead on the brand and marketing of the business, ensuring campaigns align with our strategic objectives, driving growth and revenue.

As an ambassador for Scone Estates, this role will require you to be based at Scone Palace to build strong relationships with the Palace team, with local organisations and industry bodies. Networking and reputation building will be key as you will also be required to represent us nationally and internationally at sales conferences.

The role will report to the Head of Events; however, input will be provided from across the team and owners. You will work closely with, and have support from, our Social Media & Communications Officer. You will be responsible for all aspects of marketing from event planning to strategy and this role offers huge variety.

If you are seeking an opportunity to collaborate with a fantastic team and drive a culturally important brand then this is the job for you.

About You

As a confident communicator who excels at building relationships, you’ll be a creative and experienced sales and marketeer who can demonstrate leading successful campaigns across a broad range of channels including digital, print and direct marketing, driving commercial growth. You will be a people person who loves making connections and meeting new people.

Ideally, you’ll have a tourism, hospitality or leisure background but if you’re an experienced practitioner from a different industry we’d love to hear from you.

You will have the ability to analyse and interpret trends, manage budgets and measure the cost/benefits of your activities. Commercially minded, we are looking for someone who is great at spotting a new opportunity to drive revenue growth through new events and product packages. You must be highly organised with the capacity to prioritise and work concurrently across multiple projects and demonstrate a commitment to customer service excellence.

A full job description and application form can be downloaded from:
https://www.scone-palace.co.uk/work-with-us
Email applications to: HR@scone-palace.co.uk
Scone Palace, Perth, PH2 6BD

The first whisky distillery in the centre of Edinburgh for 100 years. Inspired by Edinburgh’s rich brewing and distilling heritage, while pushing the boundaries of spirit making with innovative thinking and modern methods. We have so much to say and share, and we are eager to get it out there!

We are looking for someone to lead the charge on creating – and sharing – high quality and engaging content on Facebook, Instagram, Twitter, YouTube and Linkedin as well as exploring newer platforms. Content that reflects our story, our values, our products, and the multiple personalities that make-up Holyrood.

Focused on the creation of high-quality, engaging content through our social media channels, but also supporting the Creative Marketing Manager in wider digital comms activity including website, email and content creation – can you produce and showcase the right words, the most evocative imagery, and absolutely awesome and inspiring video? You must have strong copywriting skills, a firm grasp of grammar, and good photo and video skills.

We are seeking someone who is passionate about what they do, creative in their approach, energetic about the everyday, and focused on storytelling. The quality of what you produce is more important than your professional experience, the ideal candidate must have a genuine interest and demonstrable knowledge of whisky
and spirits.

We’d love to hear from you! Apply by sending a CV and covering letter to: debs@holyrooddistillery.co.uk by 19th May 2023.

Marketing guru needed!

This is a fantastic opportunity for a Marketing professional to join the team and deliver our strategic priority to drive visitor yield at the newest addition to our portfolio – The Loch Ness Centre.

You’ll be driving the creative marketing campaigns using customer and market insights and content creation. Leading on the brand and marketing for the attraction, ensuring campaigns coincide with our guests needs, helping generate enquiries driving growth and revenue.

As an ambassador for the attraction, this role will require you to be based in the area to build strong relationships with local organisations and industry bodies, networking and reputation building will be key.

This is a standalone role based at an exciting and refurbished visitor attraction. Whilst you will have support from our support office Marketing team you will be responsible for all aspects of marketing from event planning to strategy, so this role offers huge variety.

If you want to collaborate with a brilliant team and lead a global brand then this is the job you’re looking for!

A Bit About You

You’ll be a creative and experienced marketeer, with a track record in leading successful campaigns across a broad range of channels including digital, print and direct marketing, driving commercial growth. You will be a people person who loves making connections and meeting new people.

Ideally, you’ll come from a tourism, hospitality or leisure background – but if you’re super awesome and come from a different industry we’d love to hear from you!

The ability to analyse and interpret trends, manage budgets and measure the cost/benefits of your activities is a must. Commercially minded, we are looking for someone who is great at spotting a new opportunity to drive revenue growth through new events and product packages.

What’s on offer?

Salary: £30,000

Contract: Full time permanent

There’s lots more! Including: – generous holiday allowance, free health cash plan, day off for your birthday, shopping and cinema discounts, pension scheme, attraction discounts and much more.

To apply please click here to read our full job description and details on how to apply – on the Continuum website.

Buccleuch is a diverse and innovative business with a passion for sustainable land use in rural Britain. People are at the heart of Buccleuch, in particular, colleagues, tenants, customers and visitors. Our commercial enterprises, including leisure & hospitality, agriculture, forestry, energy, rural estates, and commercial property, provide approximately 500 jobs in local communities.

This is a new role, joining our small, friendly and creative marketing team, reporting to the Head of Marketing and working closely with our Marketing Manager. Organised, with strong written communication skills, and excellent attention to detail. You will be responsible for digital content including social media accounts, websites, and e-newsletters for three of our stunning and diverse visitor attractions – Drumlanrig Castle, Boughton House, and Bowhill House.

• Are you passionate about and experienced in creating engaging social media content?
• Do you have around 2 years experience in a similar role?
• Can you demonstrate a creative flair with the ability to produce quality copy, photography and videography?

We can offer flexible working hours from 30 up to 37.5 per week over 4 or 5 days (FTE salary will be pro-rata depending on hours). Depending on hours worked, one to two days of home working will be possible. Due to the remote location of our Estates, a current driving licence and access to transport is essential.

If you’re a friendly and motivated team player and meet the criteria outlined above, we’d love to hear from you! Please email a copy of your CV and covering letter to recruitment@buccleuch.com (indicating if you are looking to work 4 or 5 days) and we will send you information about the benefits of working for our historic and unique organisation, along with more details about the day-to-day responsibilities of the role.

The closing date for applications is 5 May 2023.

Please view our Privacy Policy at https://www.buccleuch.com/privacy-cookies/

Eden Scott is delighted to be working exclusively with one of Edinburgh’s visitor attractions who offer history walks and ghost tours.

They choose their Storytellers for their enthusiasm and skill – and never ask them to read from a script. Each one brings their own energy to the story, whether they’re telling you about Adam Smith, the father of economics – or the city’s rioters, rebels, torturers and murderers. The stories are all true – with no artificial jump scares or tricks on their tours.

They’ll take you deeper into the past than a bus tour or guidebook ever could. In the words of their Storytellers, they bring the city’s stories alive in rich, engaging detail. And whether you choose one of their history or ghost tours, you’ll see a side to Scotland’s capital that most visitors miss.

This organisation has a unique approach to looking after their team and everyone in their team is respected, encouraged and celebrated for the individual they are. They promise to work hard with their employees to understand and support them to be the best they can be.

An exciting opportunity has now arisen to join their team as a creative, strategically minded Marketing Manager to help share their story.

They want to welcome someone with an eye for detail and opportunity, passion for excellence who loves our beautiful city and will thrive working with their great team.

This role will develop, implement and execute long term marketing strategy to achieve their core objectives for the business and its International activities, you will lead planning and delivery of day to day marketing activities and as a member of the Leadership Team, advise on market trends and opportunities for business development.

Key responsibilities of the role:

Marketing Plan;

Plan, manage and deliver annual marketing plan
Budget Handling;

Manage budget to ensure greatest ROI to achieve their strategic objectives
Digital Content Strategy;

Lead team with clear and dynamic social media strategy
Content Marketing;

Oversee the design, production and distribution of collateral
Email Marketing/Audience Engagement;

Identify existing and potential target markets through audience segmentation and develop appropriate communication strategies
Reporting;

Use reporting tools to report against their targets and inform future business decisions
Relationship Management;

Line manage and develop two Marketing Execs
Internal Communication;

Maintain effective internal communications to ensure their team are kept informed of marketing objectives

Key skills and experience required:

We are seeking a candidate with a love for story telling – communication, social media, trends, hashtags, innovations, and social best practices in a B2C environment
Detailed, passionate, and creatively ambitious
Friendly, energetic and helpful. Someone who thrives working in a team and developing others
Knowledge and experience of a wide range of marketing techniques
Creative thinking
Professional standards of written, image, and video-led communications
Demonstrable experience with the following or similar is essential;

SEO
Google Analytics
Copywriting
Hootsuite
Canva
Adobe Photoshop/Adobe Premier Rush
Animoto
Canva
Mailchimp
ReviewPro

This role offers a salary circa £30k plus significant company benefits including many health & wellbeing and lifestyle benefits.

This role can be full time or part time (minimum 28 hours) with flexible, hybrid hours offered.

Eden Scott is dealing exclusively with our client on this vacancy so to be considered for this exciting opportunity with a truly unique and best in class employer, please submit your CV online or call Sally on 07776 662506

Marketing Executive Opportunity!

It’s hugely exciting times for all of us here at Ian Macleod Distillers and we are therefore looking for kindred spirits to join us as we embark on this journey!

We are now recruiting for our brand new role, that of Brand Homes Marketing Executive (Glengoyne). This role will support the Brand Homes Head of Sales & Marketing to deliver business sales targets and to engage our internal and external target audiences with key messages. You will also work closely with the Digital Marketing Manager to support our digital marketing strategy.

The successful candidate will need to be creative with a good understanding of digital marketing and social media. We are also looking for candidates who can clearly demonstrate that they have excellent written English and are able to produce high quality and engaging content. Alongside this, we are looking for someone who has a positive approach, oodles of enthusiasm and a strong team player, to make a real contribution to our Brand Homes team.

This role will be based at our Glengoyne distillery. Glengoyne is located North of Glasgow on the A81 at Dumgoyne, and as a result of the location, applicants must live within commuting distance to the distillery and have access to their own transport. Candidates must also be able to demonstrate that they currently have the required documents to live and work in the UK.

Please note, this is an open application window therefore we may close the advert at any point depending on the candidate applications received, so our recommendation is that you apply early to ensure you do not miss out!

DCA is looking to recruit a Communications Assistant who will be responsible for supporting all the activities of the Communications team. In particular, the Communications Assistant will ensure that DCA is able to communicate effectively with its audiences through the distribution of accurate, targeted information by email, social media, web and other means employed by the Communications Department.

The Communications Assistant is also responsible for ensuring the smooth running of DCA’s ticketing system through inputting and updating event information, running reports and analysis, and ensuring data is regularly cleansed. As well as for supporting DCA’s internal procedures for reporting audience activity and feedback, for collating and sharing relevant data about DCA’s audiences, and for simple design tasks within the team.