Marketing & PR

CONTEXT – THE ROLE OF THE CHARITY

National Trust for Scotland is a charity that was founded in 1931 to promote access and protection of Scotland’s natural and human heritage in our care. Our vision is simple: Nature, Beauty and Heritage, for everyone.

Our work ranges from managing castles to coastlines, art to architecture, wildlife to wilderness, for everyone to experience today and for generations to come.

Under the Trust’s ten-year strategy, by our centenary in 2031 we will be able to demonstrate that the Trust is not only carbon neutral, but is making a significant contribution to how Scotland faces up to climate change.

We are also committed to providing ways for everyone to experience wellbeing in our beautiful and calming places, as well as bringing families and friends together in safe and meaningful ways.

We are the largest membership organisation in Scotland, one of the best supported charities when it comes to our 2,500+ volunteers, and we a charity that provides employment and skills development to over 1,500 people across Scotland.

As well as being driven by our purpose we are also guided by our Values: Brave, Caring, Inclusive, Vibrant and Curious. Standing up and being counted matters to us, as does supporting each other, including everyone, being engaging and always looking for ways to improve.

THE CUSTOMER & CAUSE DIRECTORATE

A key directorate at the Trust is Customer & Cause which comprises a team or circa 40 people, supported by a strong set of external agency partners.

We are here to inspire more people to visit, join and donate to the Trust. We do this by managing marketing, communications, digital, social media and fundraising activity for the charity.

We manage the membership experience and our proud to look after over a third-of-a-million members who help support our vital conservation work as well as experience the best of Scotland by being a member of the Trust.

The directorate works closely with our regional colleagues at our properties and outdoor places to support them in their activities. This work includes ensuring that the uniqueness of each place is well communicated as well as being presented in the context of the wider Trust brand and messaging.

The directorate is formally based at the Trust’s HQ in Edinburgh but the nature of most of our roles lend themselves to working flexibly in terms of location, and affords ongoing opportunities to experience properties and places on a regular basis.

THE TEAM SPECIFIC TO THE ROLE

The Communications Team is one of the four teams in the Customer & Cause directorate: Communications, Marketing, Membership and Fundraising.

The Communications Team is responsible for national and regional PR, internal communications, social media, filming & TV opportunities, podcasts, VIP relations, and insight.

While social media is managed by the Communications Team it is important to recognise that there is dispersed activity on social media platforms across the Trust to support too.

PURPOSE OF THE ROLE

The Social Media Executive role exists to ensure that the Trust is maximising its effectiveness at reaching new and existing audiences with relevant and compelling content through social media channels that inspires continued and deepening engagement.

SOCIAL MEDIA EXECUTIVE JOB DESCRIPTION

SOCIAL MEDIA STRATEGY AND IMPLEMENTATION PLAN
• You will support the Social Media Manager in the development of a clear strategy for social media that can demonstrate how it will deliver clear value in support of the Trust’s ten-year strategy.
• You will work with the Social Media Manager to ensure there is a clear annual implementation plan for social media, nationally and regionally, so that everyone is clear on what needs to be done, and when.

PUBLISHING AND ENGAGING ON NATIONAL ACCOUNTS
• You will work with key stakeholders to plan daily national social media activity, in line with the Trust’s strategic objectives, and brand identity and targets.
• You will be responsible for writing, publishing and optimising content on the Trust’s national social media accounts, including Facebook, Twitter and Instagram, using social media management software.
• You will be responsible for the collation and sharing of user-generated content to utilise user social proof.
• The content you lead on will be aligned to marketing campaigns, fundraising appeals, key property events, and major project updates across the Trust. The key is to ensure what you publish is part of a wider integrated set of plans.
• All content you are responsible for will conform to the Trust’s Editorial Policy regarding matters of brand, accuracy and legality.
• You will be responsible for monitoring and responding to engagements on the national social media accounts.

MONITORING AND REPORTING
• You will be constantly assessing how the Trust is performing on each of its social media channels compared to a range of peer-set organisations.
• You will work with the Insights Manager to produce regular reports on how social media is performing and contributing to the wider aims of the Charity.
• You will assist in social listening to gather and analyse actionable insights.

NEW OPPORTUNITIES
• You will help us assess existing social media channels and bring forward recommendations for new and improved approaches.
• You will assist in the recruitment of internal and external brand ambassadors.

FILMING ENQUIRIES
• You will work with the Filming Manager to process filming enquiries at the initial stage as and when required.

REQUIRED QUALIFICATIONS, SKILLS, EXPERIENCE & KNOWLEDGE

Qualifications

Essential
▪ Degree in a relevant discipline or equivalent practical experience

Desirable
▪ Driving Licence, valid for driving within the UK

This role does not require you to undertake a criminal records check.

Experience

Essential
▪ Experience of the day-to-day management of social media accounts for a complex organisation
▪ Clear knowledge of social media management software
▪ Experience of creating written and image-led content for social media and optimising for a range of audiences and different channels
▪ Strong planning and organisational skills, comfortable working across multiple social platforms at the same time
▪ Experience with brand ambassadors, influencers and brand partners and know how to deliver credible and compelling content and communications
▪ Monitoring and reporting on measurable performance objectives for social media
▪ Building a good relationship with a variety of internal stakeholders, balancing their needs and interests
▪ Excellent attention to detail, with effective verbal, written and visual communication skills

Desirable
▪ Demonstrable interest in Scotland’s heritage
▪ Experience of filming or video-editing for social media
▪ Experience in promoting or boosting social posts within a budget

DIMENSIONS AND SCOPE OF JOB

People Management
• No line management responsibilities
• Collaborative working relationships with Customer & Cause colleagues including Marketing, Fundraising and Content teams
• Work alongside agencies and external consultants to deliver excellent value for money
• Develop excellent working relationships with internal stakeholders, collaborating with them to deliver outcomes that provide outstanding user experiences and deliver on business objectives
• Team structure:

Finance Management
• Responsible for monitoring and reporting on budget allocations used tactically for paid social media content

Tools / equipment / systems
• Experience using an enterprise-level social media management tool
• Familiar with Adobe software (Photoshop/Premiere Pro) and experience with creating and editing multimedia content
• Experience of using tools such as Google Analytics and native analytics platforms (e.g. Facebook Insights) to track and monitor performance of social channels, and optimise content through testing.

Workplace context
• This role is primarily based at Hermiston Quay but is required to travel occasionally to other locations on Trust business. Note that as the Trust’s properties are often in remote or rural locations where public transport may be limited, the ability and confidence to drive in the UK is desirable.
• Hermiston Quay is an open plan office with workspaces spread over two floors linked by staircases and a lift. This role primarily works in an office on the first floor.
• We are moving to a hybrid system of working which will when possible enable part of the working week to be spent at home or at another Trust location

Example key performance indicators and targets
• Having a positive impact on the conversion rate of visitors, members and donors
• Increasing audience reach and engagement
• Ensuring our social media content is accessible for everyone to enjoy

The Key Responsibilities, Scope of Job, and Required Qualifications, Skills, Experience & Knowledge reflect the requirements of the job at the time of issue.

The Trust reserves the right to amend these with appropriate consultation and/or request the post-holder to undertake any activities that it believes to be reasonable within the broad scope of the job or his/her general abilities.

National Trust for Scotland is a charity that was founded in 1931 to promote access and protection of Scotland’s natural and human heritage in our care. Our vision is simple: Nature, Beauty and Heritage, for everyone.

Our work ranges from managing castles to coastlines, art to architecture, wildlife to wilderness, for everyone to experience today and for generations to come.

Under the Trust’s ten-year strategy, by our centenary in 2031 we will be able to demonstrate that the Trust is not only carbon neutral, but is making a significant contribution to how Scotland faces up to climate change.

We are also committed to providing ways for everyone to experience wellbeing in our beautiful and calming places, as well as bringing families and friends together in safe and meaningful ways.

We are the largest membership organisation in Scotland, one of the best supported charities when it comes to our 2,500+ volunteers, and we a charity that provides employment and skills development to over 1,500 people across Scotland.

As well as being driven by our purpose we are also guided by our Values: Brave, Caring, Inclusive, Vibrant and Curious. Standing up and being counted matters to us, as does supporting each other, including everyone, being engaging and always looking for ways to improve.

THE CUSTOMER & CAUSE DIRECTORATE

A key directorate at the Trust is Customer & Cause which comprises a team or circa 40 people, supported by a strong set of external agency partners.

We are here to inspire more people to visit, join and donate to the Trust. We do this by managing marketing, communications, digital, social media and fundraising activity for the charity.

We manage the membership experience and our proud to look after over a third-of-a-million members who help support our vital conservation work as well as experience the best of Scotland by being a member of the Trust.

The directorate works closely with our regional colleagues at our properties and outdoor places to support them in their activities. This work includes ensuring that the uniqueness of each place is well communicated as well as being presented in the context of the wider Trust brand and messaging.

The directorate is formally based at the Trust’s HQ in Edinburgh but the nature of most of our roles lend themselves to working flexibly in terms of location, and affords ongoing opportunities to experience properties and places on a regular basis.

THE TEAM SPECIFIC TO THE ROLE

The Marketing Team is one of the four teams in the Customer & Cause directorate: Communications, Marketing, Membership and Fundraising.

The Marketing Team is responsible for the National Trust for Scotland brand, delivering national and regional marketing campaigns to promote the work of the charity including our membership product, fundraising and commercial activities. The team also manage our digital platforms and development of content and materials for multiple channels as well as supporting our property and specialist teams with brand compliant collateral.

JOB PURPOSE

The Customer & Cause team exists to inspire visits to our places across Scotland, grow membership and drive donations to support our work. This role supports and delivers digital marketing activity to help the Customer & Cause Directorate and the wider Trust achieve its key objectives.
KEY RESPONSIBILITIES AND ACCOUNTABILITIES

1. Assist the Digital Marketing Manager to develop and deliver digital marketing plans and tactics meet Customer & Cause objectives.
2. Build and maintain strong relationships with internal colleagues and other Directorates to keep up to date with developments, needs and opportunities.
3. Assist with the implementation and management of the Trust’s affiliate programme.
4. Use Google Analytics to track and measure supporter behaviour and marketing success.
5. Assist with the improvement of the Trust’s SEO through the implementation of technical fixes and drafting keyword briefs.
6. Monitor and manage the Trust’s PPC ads.
7. Assist in developing appropriate marketing messaging and collateral in support of agreed marketing plans, tactics and other activity.
8. Assist with the delivery of paid marketing activity for cross-functional teams (i.e., Retail, Fundraising, Property teams, Hospitality etc.)
9. Assist with the delivery of strategic email communications to members and leads
10. Monitor, track and report on results of digital activity across the Marketing team
The current duties of this job do/ do not require a criminal records (Disclosure Scotland) check to be carried out.
REQUIRED QUALIFICATIONS, SKILLS, EXPERIENCE & KNOWLEDGE

Qualifications

Essential
• A relevant degree or Marketing-specific qualification or equivalent experience
Experience

Essential
• Knowledge of digital marketing activities, including SEO, PPC advertising, and email marketing.
• Understanding of different audiences and how to successfully engage with them.
• Knowledge of best practice in GDPR and data management.
• Strong administrative and reporting skills.
• Good working knowledge of Google Analytics, and ideally Google AdSense.
• A proactive approach with problem solving skills.
• Good teamwork and communication skills.
• Demonstrable experience of the Trust’s core Values (brave, caring, curious, inclusive, vibrant).
• Competent user of Microsoft Office products.
• Ability to manage time efficiently and effectively in an environment of changing priorities.

DIMENSIONS AND SCOPE OF JOB

People Management
• No line management responsibility
• Close working relationship with C&C, property teams and other Directorates
• Work with Marketing agencies and external consultants as required
• Post holder will be in regular contact with a wide range of internal and external stakeholders
Financial Management
• Responsible for raising purchase orders
Tools / equipment / systems
• Microsoft Office systems including OneDrive, Teams, Excel
• Email marketing automation platforms (training will be provided)
• Google Analytics and AdSense platform
• Meta ad platform
• Affiliates software
• SEO management software

Key performance indicators and targets
• Contributes to key Customer & Cause KPIs including a range of brand metrics, as well as visitor, membership and fundraising targets
Place in organisational structure:

The Purpose, Context, Key Responsibilities, and Person Specification reflect the requirements of the job at the time of issue. The Trust reserves the right to amend these with appropriate consultation and/or request the post-holder to undertake any activities that it believes to be reasonable within the broad scope of the job or his/her general abilities.

Purpose of the role
The purpose of the role is to drive the repositioning of Dynamic Earth as a Scotland-wide,
science engagement charity, leading on helping people understand climate change.
You’ll achieve this by building brand fame, compelling storytelling, and technical marketing
excellence. You’ll also know how to turn a good story into a great PR opportunity.

Duties
1. Manage brand and campaigns — Understand the brand, prepare the brief, oversee
production, handle media buying, for creative campaigns that help change attitudes
to Dynamic Earth and drive people to engage with us in line with our business plan.
2. Content and storytelling — Develop a programme of storytelling we can use through
our own channels, and through earned media opportunities like press work. We
want everyday moments of magic to be shared so that the outside world can see
how important our work is, how great our experience is, and how important it is to
support us with funding too.
3. Digital and social — Manage the evolution of our website, how we position and
maximise our impact through social, SEO, affiliate programmes, and digital screens at
the science centre. We are moving to a’ digital first’ approach and you will be the
person who ensures this is the case.
4. Develop relationship marketing — You’ll evolve CRM, supporter journeys, email
marketing and data-driven insights about audience. We need you to build a repeat
engagement model to maximise our charitable impact and income opportunities.
5. Manage communications — We want to get talked about in as many circles as
possible, including national and local press, influencer networks, on TV and radio,
through celebrity endorsements and so on. You will connect our stories with
organisations with influence and reach.
6. Key messaging and branded materials for all teams — You will ensure our teams have
the materials and approach needed to connect them to their audiences and drive
the delivery of their engagement and income plans (including the schools programme,
outreach, community, events and fundraising activities)
7. Business management — You will manage a team of three colleagues, an annual
budget, develop a multi-year marketing plan, and provide ongoing performance
reports. You’ll also play an active role in our Manager network, building new ideas and
better connectivity between teams.

Essential skills
1. Marketing and communications excellence — You will have a demonstrable trackrecord at delivering marketing and communications solutions, developing brands,
and using a multi-channel approach
2. Managing people, budget and planning — You will know how to develop a coherent
marketing plan that is aligned to organisational strategy and business plans, develop
budgets and give positive direction to colleagues to maximise team effectiveness
and individual performance
3. Experience of visitor attractions and the charity marketplace — Our public science
engagement centre is key to what we do. You will lead on visitor marketing,
relationship building and permission marketing. You’ll do this in a way that recognises
we are a charity, driven by Mission and Purpose. Having experience of bringing in the
public and shaping messaging to a mission-led organisation are essential.

Desirable skills
1. An interest in science, the wonders of the world, and a personal belief that we should
do all we can to mitigate planetary crisis
2. An existing knowledge and empathy for what Dynamic Earth delivers
3. Ability to help support organisational transformation
4. Knowledge of the school marketplace

Package and benefits
• Salary: Competitive
• 34 days annual leave (which includes 9 bank holidays)
• Complimentary entry to Dynamic Earth for family and friends
• Free staff car-parking
• 25% Discount in the Dynamic Earth Gift Shop
• Subsidised meals from the Café
• Free entry to ASVA member Visitor attractions (subject to conditions)
• Limited Gym Membership at MacDonald Holyrood Hotel (subject to conditions)
• Staff Canteen (complimentary tea & coffee)
• Staff Excellence Award – High street vouchers
• Matched company pension contribution scheme of 5%
• Confidential advice-line through our Employee Assistance Programme
• Life Assurance cover of 4 times annual salary
• Up to 3 years Critical Illness cover

TO APPLY
• As an organisation, Dynamic Earth is committed to creating a culture that
respects and values equity, diversity and inclusion. We welcome applications
from people of all backgrounds as part of this recruitment process.
• To apply, please send a covering letter (maximum 2 pages) and up-to-date CV.

To apply for this role please contact Sally Rae at Eden Scott, Sally.Rae@edenscott.com with
the deadline for applications: Wednesday 1st March 2023.

As the Digital Dynamo, you will bring our brand to life online. You will love experimenting, analysing, and reporting on all things content and social. You will shape and affect our content calendar to engage our community of followers. To be successful in the role you will need a passion for all things digital and you will have natural creative ability to communicate with a multitude of stakeholders across all channels. This is your opportunity to use your artistic flair, manage, influence, and grow our channels.

• Oversee the day-to-day social media content calendar working with internal teams.
• Take ownership of the shared content calendar to schedule, post, and share
relevant content for our audience.
• Work alongside our pr agency in delivering larger-scale social campaigns that are
fun, engaging and appeal to our Conifox family.
• Optimise creative assets according to the channel.
• Grow and engage our target audiences.
• Generate engaging platform-appropriate content across our main digital channels;
Instagram, Facebook, YouTube, LinkedIn, TikTok and our email databases.
• Use your creative vision in developing our social content; images, videos, Reels, and
Stories
• Maintain a database of all created content.
• Oversee the community management of all online profiles; replying to queries,
interacting with stakeholders, and actively encouraging UGC.
• Build relationships and work with brand-appropriate influencers across our social
channels.
• Maintain a database of Influencers and distribute pr visit tickets for events.
• Have an active involvement in VIP events.
• Get to know our customer persona and design a social listening strategy to grow
and develop our community and online engagement.
• Facilitate and encourage conversations on our key platforms.
• Help our events team in bringing our fantastic events to life on social.
• Create brand-focused emails and content.
• Maintain our unified, consistent tone of voice across all our online channels.
• Pull together weekly and monthly performance reports to track campaign results
on Meta.
• Interpret performance data to provide insight, analysis, and benchmarking.
• Monitor trends in social media, online channels, and digital design.

You can apply for this role by sending a CV & and covering letter to Mark Harrison, Business Development Manager, at: mark@conifox.co.uk before the closing date of Tuesday 28th February 2023

Thank you for your interest in the post of Marketing Manager with Historic Environment Scotland, based at Longmore House, Edinburgh. This is a permanent and pensionable appointment.

The two Marketing Manager posts that we are recruiting for are:

• Membership Marketing Manager – this includes one direct report
• Visitor Marketing Manager – this includes two direct reports

Please indicate which post you would like to be considered for in your application or indicate if both.

These are new posts created as a result of an organisational restructure. The role of Marketing Manager is to work with the Senior Marketing Manager to deliver targeted marketing activity to support areas of membership and visitor admission.

The team is part of the Marketing and Engagement Directorate and is accountable for developing the strategy for our external communications, brand, marketing, visitor engagement and commercial activity with a wide remit of covering our properties, collections, and wider organisational activities.

Both posts are primarily office-based however a hybrid model of working is available. There is an expectation of at least once a week attendance in the office and on other occasions when business requires. The role may include travel to some of our sites across Scotland as well as attending industry networking events. It may also include occasional weekend working to support marketing campaigns including attending and promoting large scale events.

For more information, please see the job description for this role.

Social Media and Content Executive, Marketing
Permanent, full-time post, based in Edinburgh
Starting Salary £28,201, Band C

The Royal Botanic Garden Edinburgh (RBGE) is looking for an experienced Social Media and Content Executive to join its busy Marketing and Communication team.

You will be responsible for day to day management of our social media activity across all our channels – including Facebook, Twitter, Instagram, YouTube, TikTok, LinkedIn – growing our engagement and creating inspiring and informative content that reflects our mission to explore, conserve and explain the world of plants for a better future.

Film and images form a big part of our social media and web content so video production skills are required as well as photography skills and a creative eye.

You should be qualified to degree level, or equivalent, with proven experience in social media management and content creation. Excellent copywriting skills and attention to detail are required along with the ability to work alone or part of a team, working to tight deadlines in our fast-paced department.

A full job description and person specification outlining the key responsibilities of the post, as well as the kind of skills we’re looking for in applicants, can be found on our website. The flexibility to work at short notice and out of normal office hours will be required.

To apply please email recruitment@rbge.org.uk with:
• your CV
• a covering letter outlining the skills, knowledge and experience you’d bring to the post
• a completed equal opportunities questionnaire: EOQ form

Closing date: 02 February 2023 at 5pm
Interview date: 22 February 2023

Recruitment Information:

Job Description and Person Specification

Further information on RBGE can be found at www.rbge.org.uk

If you have not heard from us within 2 weeks of the closing date, please assume that your application has not been shortlisted.

No recruitment agencies please.

This is an exciting opportunity to join an established 5* rated visitor attraction.

We are looking for a Marketing professional to join the team for a 6-month fixed term to support our Marketing Manager in delivering the annual marketing strategy ensuring activity is delivered on-time and to budget.

This may involve anything from responding to social media messages to coming up with new ideas for producing creative and engaging social content, including videos and blog posts, updating web content or gathering insights and data to help analyse the effectiveness of a recent campaign.

Your creative edge, love of copywriting and a keen eye for detail will help ensure our websites, social channels and brand values are maintained and communicated. Your passion for learning and developing new skills will see you developing in areas you want to grow and develop in as a marketeer.

If you want to collaborate with a brilliant team and support a unique brand then this is the job you’re looking for! You can find out more about this fabulous job in our job description available on the The Real Mary King’s Close website.

A Bit About You

You’ll be a driven self-starter that’s eager to learn and get involved. You’re likely to be a couple of years into your marketing journey with some experience to bring to the table. You’ll have a sharp eye for detail and experience in copywriting. You will also have experience working across social media platforms such as Facebook, Instagram, TikTok and LinkedIn.

Are you looking for the next move in your marketing career? Are you creative and buzzing with ideas for content, that will engage, expand the reach and ultimately drive conversion and ticket sales for our attraction? If so then please apply.

What’s on offer?

There’s lots! Including: – generous holiday allowance, free health cash plan, day off for your birthday, shopping and cinema discounts, pension scheme, attraction discounts and much more…

Contract: 6-month fixed term, 40 hours per week.

Salary: £24,000 per annum

Glasgow Life

Marketing & Communications Business Partner – Destination
£38,276.45 – £44,382.18
Location: 38 Albion Street, G1 1LH
Ref: GLA09800

Glasgow Life is looking for a Marketing Business Partner (Destination) to join us on a full time, permanent contract. As Marketing Business Partner (Destination), you will be joining our in-demand Marketing and Communications team. You will be part of a dedicated team which supports our core areas (Destination, Culture & Museums, Libraries, Sports and Events).

More about our Corporate Services
As a Marketing & Communications Business Partners – Destination you will be joining Corporate Services. This includes Marketing and Communications, Business Support, Infrastructure and Finance. HR, Retail, Procurement and Development are also part of this section. These teams undertake a wide range of roles to keep Glasgow Life operating smoothly as a first-rate charity. From creating compelling messages about the work we do to providing insights which help shape strategies. They also oversee the operation of over 100 venues across the city, account for millions of pounds, support our staff, and bring income into the charity through our shops.

About Glasgow Life
Glasgow Life is the charity which inspires people to lead richer, more active lives through culture and sport. Simply put, we believe that everyone deserves a great Glasgow life. We do this by delivering innovative cultural and sporting programmes and events which improve the mental, physical, and economic well-being of Glasgow. Glasgow Life also creates unforgettable experiences for tourists, strengthening the city’s visitor economy. We help put on world-class events, conferences and festivals which enhance Glasgow’s international reputation. Glasgow is the first city to be named European Capital of Sport twice sport and was also the first place in the UK to be named a UNESCO City of Music.

The role
As a Marketing and Communications Business Partner – Destination, you’ll be an integral part of the team by delivering the destination marketing strategy plan. Reporting to the Destination and Events Lead and working alongside an established team.
The candidate
If you’re interested in joining us as a Marketing and Communications Partner (Destination) you’ll need:
• Relevant degree preferable or equivalent experience. (essential)
• Professional accreditation (preferable)
• Experience of digital and traditional marketing channels (essential)
• Good project management skills (essential)
• Experience of partnership working with external agencies and working with senior management (preferable)

You can read the full person specification for this role under the ‘Job Attachments’ section.

Some of our roles are currently piloting hybrid working, with teams working between the office and home. Your line manager will agree these days with you. This balance enables you to continue much-needed collaborative working.

Our Albion Street Office has great links to public transport and has parking nearby.

We believe in the transformational power of the programmes and events we provide for the people and visitors of Glasgow. If you would like to be a part of what we do, we’d love to hear from you.

Important Dates: Closing date 22nd January and interviews are provisionally scheduled for week commencing 30th January.

Benefits at Glasgow Life
We offer a generous holiday allowance of 30 days, rising to 35 days after 5 years, plus 6.5 public holidays (for full-time roles). You’ll also be eligible to join the Strathclyde Pension Fund, which pays 19.3% employer contribution and is one of the largest local authority pension providers in the UK. Additional benefits include staff discounts, cycle to work scheme, option to buy annual leave, flexible retirement as well as family-friendly policies.

Diversity matters at Glasgow Life
We’re determined to reflect the extraordinary diversity of Glasgow in our workforce. Glasgow Life is on a journey to develop a workplace that reflects the communities we serve. Where everyone feels empowered to bring their full, authentic selves to work. We’re a Disability Confident and Carer Positive employer and invite candidates from all backgrounds to apply. Read more about our commitment to equality and diversity on our website. https://www.glasgowlife.org.uk/the-small-print/an-inclusive-employer.

To apply for this vacancy online please visit https://www.myjobscotland.gov.uk/councils/glasgow/glasgow-life/jobs/marketing-communications-business-partner-destination-311980
Closing date is 11.59pm on Sunday 22nd January 2023

Information is available in alternative formats, on request.

Email: cbsrecruitment@glasgow.gov.uk

Full time, Permanent
Salary £26,719 – £29,182 per annum
Plus generous benefits package 
Hybrid working 

ABOUT THE ROLE

We’re looking for someone to generate creative social media content which engages our target audiences. The Digital and Social Media Officer creates, sources, plans and schedules content across our digital and social media channels. They collaborate with colleagues across the organisation to commission, develop, gather and produce engaging content for our audiences on all our social and digital media channels. They monitor and evaluate social media engagement, ensuring our content is accurate and accessible; and they coordinate publishing across our channels. They also provide expertise on emerging channels and best practice.

THE DIFFERENCE YOU’LL MAKE  

Develop and deliver a comprehensive social media plan, taking account of our full audience offer including exhibitions, the permanent collection, education, research and trading.

Edit, source and coordinate the publishing of content across our social media channels, which include Facebook, Instagram, Twitter, TikTok, LinkedIn and Trip Advisor.

Create and support the production of engaging, audience-focused social media content, including live video.

Collaborate with colleagues in marketing, press, curatorial, education and trading to gather, edit and schedule content in line with organisational priorities.

Track measurable engagement goals to include reach, interaction, sentiment, influence and click through.

Maintain and safeguard brand consistency across channels.

Manage scheduling tools to ensure content is effective and timely, cross-posting where relevant.

Research and stay abreast of developments in user-generated content and social media (including live video, blogging, consumer reviews, content curation and discussion forums), and provide advice on best practice.

Listen, monitor and report on social media activity.

Advise the organisation on best practice on social channels, working with colleagues in the Marketing and Communications team, in the case of ad-hoc crisis situations.

WHO WE ARE LOOKING FOR  

When applying and answering our quick question please tell us more about you, how you meet the requirements, and what you will bring to the role. This will be your opportunity to stand out as well as tell us what you are looking for from us. To succeed in this role, you’ll need the following range of knowledge, skills, and experience:  

Experience in creating and producing audience-focused digital and social media content across a range of platforms.

Experience of producing short form video for social channels.

Understanding of current social media trends and tools

Experience of digital and social media evaluation and analysis.

Working knowledge of content creation and publishing tools such as Canva, Sprout Social, Hootsuite, Tweetdeck, Facebook Creator Studio.

Experienced in writing, proof-reading and editing (text, images, audio and video).

A passion for creating exciting and engaging content.

High standard of accuracy and attention to detail in a busy working environment.

Excellent time and work-schedule management and the ability to work on several tasks at any one time.

Demonstrable ability to work collaboratively, across departments and as part of a team.

From a single person in a garden shed, our company has grown to include multiple sites, brands and a team of 34 (and growing) passionate and talented individuals. We have so many stories to tell, and communicating those stories is an essential, and increasingly complex undertaking.

You will be working across multiple departments (sales, finance, visitor experience team) and channels (digital as well as digital support for on/off trade) to ensure that everything we do is recorded, captured and successfully shared with our customers.

What you will do:
• Work with the Brand Manager to deliver an annual communication strategy for social, website and email marketing
• Work closely with the Brand Manager to deliver key digital assets for social, web and e-commerce and deliver creative content in line with the brand guidelines.
• Planning content production shoots with external agencies and in-house
• Management of social media platform including scheduling, analysis, and community management for all brands
• Solely responsible for developing an email-marketing strategy for all brands including designing campaigns, growing databases, copywriting, and analysis
• Supporting the Brand Manager with SEO, Paid Search, Web Management and Email Marketing
• Support the Brand Manager with delivery of implementing the paid social strategy, working alongside the distillery team to ensure that we are meeting our brand building and tour objectives
• Write copy for that is on-brand and industry relevant, including social media channels and website
• Assisting the wider UK sales team in support for digital activations in key on and off trade accounts
• Analytical mind with an understanding of social metrics, and how to interpret data into actionable insights and learnings.
• Drive monthly and quarterly Social Media Reports showing key measurement metrics, recommendations and tangible insights including competitor activity.

Essential Skills
• Experience in managing and coordinating social media is vital, especially in running paid campaigns.
• Comprehensive understanding of Google Analytics.
• An ability to grasp and communicate a range of different brands.
• Creative and strategic thinking.
• Use of scheduling software for social media channels.
• Ability to multi-task and a self-starter attitude.
• Passion for the drinks industry is essential with a wider knowledge of the Scotch whisky or gin industry being beneficial.