STM 2024 – The Signature Conference

Tuesday 12th – Wednesday 13th March 

P&J Live, Aberdeen 

March is dedicated to Scottish Tourism Month; an opportunity to amplify the voice of the tourism and hospitality industry, recognising its enormous contribution to Scotland and highlighting the support it needs to overcome the immense challenges it faces to grow sustainably.

The flagship event of Scottish Tourism Month, The Signature Conference, will explore these themes from Tuesday 12th to Wednesday 13th March 2024 at the P&J Live in Aberdeen

Delivered as a collaboration between leading industry trade bodies, The Scottish Tourism Alliance (STA), the Association of Scotland’s Self-Caterers (ASSC) and the Association of Scottish Visitor Attractions (ASVA), the event is designed to connect, engage and empower organisations in and related to the sector.

The biggest conference of its kind in Scotland, the event will bring together the leading voices in the industry and beyond to deliver a high-quality programme which will cover:

  • The latest trends and insights across travel, tourism, hospitality, food and drink, the economy and policy.
  • Useful information and actionable advice to take into your business
  • Inspirational stories and relevant examples of innovation
  • Best practice and knowledge sharing

This year’s event will feature an exhibitor hall, with the chance to meet with suppliers and supporters of the industry. For more information on becoming an exhibitor, please email