Vicki Miller, CEO of VisitScotland
Vicki is currently Director of Marketing & Digital for VisitScotland and will take up the role of Chief Executive Officer on 1 October 2024.
Vicki is an experienced leader and marketing expert. After a career in the private sector in Marketing roles, she moved into the tourism industry as Head of Marketing & Visitor Services with the then Dumfries and Galloway Tourist Board, where she was latterly Acting Chief Executive.
She joined VisitScotland in 2005 and since then, she has held a number of key positions including, Head of Local Marketing, Head of Content Marketing and Head of Customer Experience. She was promoted to the position of Director in 2019.
Her role at VisitScotland is to drive sustainable economic growth, generating a positive economic and social impact in communities & destinations across Scotland working collaboratively with stakeholders; promoting Scotland on the world stage and inspiring and influencing visitors to make responsible and sustainable choices; ensuring diversity and inclusion across all of VisitScotland’s digital platforms; promoting the natural & cultural heritage of Scotland and the protection of it for future generations.
Other positions held include; Board member of Traveltech for Scotland and a Charity Trustee for the Scottish Children’s Lottery Trust.
