Digital and Social Media Officer

Organisation: National Galleries of Scotland

Salary: £26,719 - £29,182

Location: Edinburgh

Full time, Permanent
Salary £26,719 – £29,182 per annum
Plus generous benefits package 
Hybrid working 


We’re looking for someone to generate creative social media content which engages our target audiences. The Digital and Social Media Officer creates, sources, plans and schedules content across our digital and social media channels. They collaborate with colleagues across the organisation to commission, develop, gather and produce engaging content for our audiences on all our social and digital media channels. They monitor and evaluate social media engagement, ensuring our content is accurate and accessible; and they coordinate publishing across our channels. They also provide expertise on emerging channels and best practice.


Develop and deliver a comprehensive social media plan, taking account of our full audience offer including exhibitions, the permanent collection, education, research and trading.

Edit, source and coordinate the publishing of content across our social media channels, which include Facebook, Instagram, Twitter, TikTok, LinkedIn and Trip Advisor.

Create and support the production of engaging, audience-focused social media content, including live video.

Collaborate with colleagues in marketing, press, curatorial, education and trading to gather, edit and schedule content in line with organisational priorities.

Track measurable engagement goals to include reach, interaction, sentiment, influence and click through.

Maintain and safeguard brand consistency across channels.

Manage scheduling tools to ensure content is effective and timely, cross-posting where relevant.

Research and stay abreast of developments in user-generated content and social media (including live video, blogging, consumer reviews, content curation and discussion forums), and provide advice on best practice.

Listen, monitor and report on social media activity.

Advise the organisation on best practice on social channels, working with colleagues in the Marketing and Communications team, in the case of ad-hoc crisis situations.


When applying and answering our quick question please tell us more about you, how you meet the requirements, and what you will bring to the role. This will be your opportunity to stand out as well as tell us what you are looking for from us. To succeed in this role, you’ll need the following range of knowledge, skills, and experience:  

Experience in creating and producing audience-focused digital and social media content across a range of platforms.

Experience of producing short form video for social channels.

Understanding of current social media trends and tools

Experience of digital and social media evaluation and analysis.

Working knowledge of content creation and publishing tools such as Canva, Sprout Social, Hootsuite, Tweetdeck, Facebook Creator Studio.

Experienced in writing, proof-reading and editing (text, images, audio and video).

A passion for creating exciting and engaging content.

High standard of accuracy and attention to detail in a busy working environment.

Excellent time and work-schedule management and the ability to work on several tasks at any one time.

Demonstrable ability to work collaboratively, across departments and as part of a team.

Application Deadline: Monday 23/01/2023